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How to add social media profiles to the Google Business Profile

Last updated: Feb 23, 2024

how to add social media profiles to the google business profile

How to add social media profiles to my google business profile?

Increase relevance and trust with your customers by adding your social media profiles to the Google Business Profile! In this article, I’m going to explain how.

how to get social media links on your google business profile

Step by step to social icons on your profile

1. Edit your profile

Go to your Google Business Profile, and click the edit profile icon at the top left. 

Google Business Profile edit

2. Scroll to the contact section

On the popup window, you’ll need to select the contact tab at the top or scroll down to the contact section. 

3. Add your social profiles

In the contact section you can find a new field to add your social media URLs. Only the biggest social media icons like Facebook, LinkedIn and Instagram are available. 

That is mostly enough to increase trust with your customers and tell Google that you’re a legit business. 

Also, be sure to use the correct URLs of your profiles, otherwise your changes won’t get approved. 

add social profiles to GBP


Be sure to keep your social profiles up to date before you add them. You don’t want to confuse your customers with irrelevant social profiles or even wrong URLs that lead to 404 errors. 

Please leave a comment if you think this was helpful or if you want to share your own experience with me. 

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About the author

Picture of Tim Kahlert

Tim Kahlert

Tim Kahlert is the founder & CEO of He is a passionate SEO professional who has been helping agencies and small business owners succeed on local search and Google Maps for the past 5 years. He's regularly sharing high-quality local SEO & Google Business Profile strategies on his channels. Tim is also a contributor to the Whitespark Local Search Ranking Factor Study. Click on the author name or the social icons below to learn more and connect with Tim.

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10 months ago

I read that the GBP recently changed the API to allow adding social media directly to GBP. Is that true? That would be a big help.

Clinton Mitchell
7 months ago

Thanks for the heads up, Tim.

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