Top 120 Local Citation Sites for Contractors & Builders
In the old days, building and construction companies used to find their customers by word of mouth; now they don’t have to. Now, SEO can find them for you. In this article, we’ll cover the top directories to feature any local citation for contractors and builders—including important factors like approximate traffic, domain ratings, and backlink count.
What is a local SEO citation and why does it matter?
A local SEO citation is an online listing for your business, targeted to a local service area. These listings include crucial information about your company—key points that search engines and potential customers are looking for. These might include your address, contact information, website, social media links, and more.
All of this information is organized into one, concise profile, to make it easier for the public to find your business. You can also add in things like relevant photos, videos, and other media to help make the listing more appealing to visitors and accessible by search engines.
What are the benefits of business directories for contractors and builders?
Building and construction companies often operate on a local level. In the past, this meant a strong brick-and-mortar presence was crucial to success. Today, businesses don’t need to rely so heavily on in-person networking and advertising. Instead, they can optimize their time with local SEO strategies that help customers find them in a fraction of the time.Â
Local citations for building services can be designed to feature only the most relevant information—things that you know your potential customers are already searching for. Next, you can use SEO data to evaluate directory sites and choose ideal candidates based on how many people access the site on a regular basis. In short: business directories help building and construction companies find customers faster, with less money and effort.
What is the purpose of a citation for building and construction?
When you create a citation for your business you’re creating more opportunities for customers to find your business online—in a more efficient way than if you were to just use other methods, like advertising. With the right strategy, these listings can help you stand out from your competitors on local search, and even increase your chances of landing one of the top spots in search engine results. In fact, the more consistent, accurate, and valuable your listing is, the more likely search engine platforms, such as Google, will consider your business to be a legitimate resource for people online.
Best 120 contractors and builders Directory Submission Sites for Local SEO
What is the best approach for creating citations for local building and construction companies?
When creating citations, keep the following points in mind. These are especially important when applied to local listings.
- Consistency. No matter how many directories you use to list your citation, be sure to keep the information consistent. In fact, it's best if it matches every other site. This will help search engines connect the various aspects of your online presence and increase the prominence of your business in search engine results.
- Quality. Keep the information in your citations relevant, accurate, and clear. Customers should have no problem finding what they need to know. It's also important to make sure that the sites you choose to feature your listing are relevant as well in terms of your service area, your industry, and the customers you serve; this will prevent search engines from getting confused about the nature of your company and what you offer the public.
- Quantity. Directory submission sites for contractors and builders should be chosen based on their relevance to your niche and how often they are being used. We've already taken the time to list some of our top choices in the section below. You'll see that we've included some data to help you evaluate just how much authority the site has, since that will help determine whether you are likely to get a strong influx of potential customers by listing there.
- Priority. We know your customer is your #1 priority. When it comes to SEO, your strategy should be no different. When writing your citation, keep in mind the kinds of information that your customers want. Potential customers might also check multiple directories for accurate information, so be sure to use your best, most accurate content in case they see your listing in multiple places. Inconsistent information will most likely confuse and frustrate those who try to learn more about your business. This can deter potential customers.
Frequently Asked Questions
How do I create a citation for my building & construction business?
You can create citations in three different ways: on your own, with the help of a service, or through delegation. Each has its own benefits; it just depends on how much time and money you are willing to invest. Brightlocal has a free guide to help you make them on your own. Or you can use their service to create professional-grade citations for you. Alternatively, a freelancer can create the citation for you; try Fiverr or Upwork for more information.
How much will it cost to list my building and construction business on online directories?
Listing your business on online directories usually doesn’t cost anything (though you may need to create an account), the main cost comes from creating the citation. Depending on the creation method you choose, it can cost you (at minimum) $0 to $5 to create each citation. While creating citations yourself may not cost anything, a service, such as Brightlocal, costs a few dollars for each citation. A freelance service provider might charge as little as $5 per citation.
What are the two different kinds of business citations?
Business citations can be structured (designed for specialized directories) and unstructured (designed for general directories). Structured listings are usually used for industry-specific directories, while unstructured listings are used for everything else.
What is local citation management and how can it help grow my building & construction business?
Local citation management is a strategy to help local customers find your business. It involves choosing citation sites that customers will most likely resource within your service area, based on states such as approximate traffic, domain ratings, and backlink count. Directories that have high authority (more trusted to have accurate information) are the most used by the general public. So, when checking through the list of directories above, make a note of the ones with the highest traffic and prioritize those to use for your listings.
