The 60 Best Local Citation Sites for Driving Schools
Can driving schools use citation sites?
What is a citation and what does it mean for local SEO?
A citation is actually pretty simple: it’s an online reference to a business listed on an online directory. These citations often include key information about the business (address, website, email, phone number, etc.) as well as some supplementary information, such as links, photos, and videos. The more information that is included, the more likely the citation will help local customers and search engines find the business. This can be very advantageous for driving schools, since most customers search for companies online before they ever contact them directly or visit them in person.
What are the benefits of business directories for driving schools?
Citations are a great way for you to promote your driving school to parents and adult students. When potential customers search for driving schools in their area, a solid citation will help them find you by linking them via search engines and catching their attention on business directories. That is why it is so important for you to include your address and contact information in these citations. Sometimes, these customers won’t even visit your website. They’ll just go by what they see in the listing. So, make sure that you’re giving them everything they need to follow through on becoming a fully-fledged customer. Once that’s done, these people are much more likely to contact you. The more they contact you through these searches, the more their actions will perpetuate the visibility of your online presence.
What is the purpose of directory submission sites for driving schools?
With every high-quality citation you create, you increase the chances of your business being discovered by customers—often faster and more often than competitors who don’t use citations as part of their SEO strategy. Every time your citations are viewed by customers, you boost your visibility with search engines. Your ultimate goal with this strategy is to achieve a spot as a top search result within these search engines. Remember, parents (your primary clientele) are very busy people; they often aren’t able to take the time to search extensively for a reputable driving school. So, they’ll likely prioritize the first page of results in their search engine—especially the top 3-5 results. This is where you want your business listing to be.
Best 60 Driving Schools Directory Submission Sites for Local SEO
What should you consider when creating citations for local driving schools?
While creating citations isn’t necessarily complex, there are some important things to remember when you work on them. These factors will ensure that your citations will be visible, appealing, and effective for use with search engines and individuals.
- Consistency. With everything you add to your citation, make sure that it matches your website and any other citation you create. Maintaining this consistency is key to increasing web traffic and online prominence. Plus, inconsistent information can have the opposite effect: deterring search engines and confusing potential customers. Try creating a spreadsheet with all of the crucial citation information, so that you can always keep things consistent.
- Quality. Make sure that every listing you create is relevant to your business in one way or another. Don't include information that would not be important to your customers. Don't list your business on directories that are outside of your service area. Feel free to post on general directories, but make sure that any industry-specific site you use is directly related to your business as well.
- Quantity. As you'll see from the list of directories we've provided, there are a lot of options to choose from. However, try not to feel overwhelmed by the options; you don't need to list your business on all of them. Actually, you can just prioritize the sites with the highest traffic (aka. the highest authority with customers). This will help increase the probability that your business will get seen by the right people.
- Priority. Don't forget about your customers! We know citations are an important part of SEO, but the customers will see them too. So, always make sure that the information included in your citations is clear, concise, and necessary. You should also be sure to use your best photos and other media to draw in individual customers.
Frequently Asked Questions
1. How do I create a citation for my driving school?
You can create citations yourself, but you can also pay for a service or hire a professional. Resources like Brightlocal show you how to create citations on your own. Brightlocal also has a professional-grade citation service for about $2 per citation. Hiring an individual to create the citation might be a bit more expensive, but the service might be more comprehensive. Try freelance marketplaces such as Fiverr or Upwork.
2. How much does it cost to list my driving school business on online directories?
Depending on the citation creation method you use, and the citation site you pick, listing your driving school business on online directories may not cost anything. A service like Brightlocal typically costs about $2 per citation, while freelance service providers charge as little as $5 per citation. Creating your citations yourself may cost as little as $0, but you may have to pay a fee to list your citation on certain sites.Â
3. What are the different kinds of business citations?
Business citations come in structured and unstructured formats. Unstructured ones are usually very basic—typically designed for general directories. Structured citations are often more detailed and are used on directories focused on a global, national, local, or industry-specific scale.Â
4. What is local citation management for a driving school?
When you use local citation management for your driving school, you’ll be choosing citation sites that will be more likely to be visited by your local customers. The highest-quality sites will recommend your business and encourage customers to come to you. These directories are considered to have high authority (they’re used more often by the general public), and you can often see indications of this trust through their site traffic stats.Â
