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The 60 Best Local Citation Sites for Driving Schools
When they first establish a driving school, many founders think: “I’ll get plenty of business! Everyone needs to learn to drive, right?” But, just a few short months later, they find their hopes dashed as the reality sinks in: driving schools have tons of competition. So, businesses need to make themselves stand out. The solution? Getting your business listed on a driving school directory.
Best 60 Directory Submission Sites for Driving Schools
Reliable Local Citation Building
BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.
What is a citation and what does it mean for local SEO?
A citation is actually pretty simple: it’s an online reference to a business listed on an online directory. These citations often include key information about the business (address, website, email, phone number, etc.) as well as some supplementary information, such as links, photos, and videos. The more information that is included, the more likely the citation will help local customers and search engines find the business. This can be very advantageous for driving schools, since most customers search for companies online before they ever contact them directly or visit them in person.
What are the benefits of business directories for driving schools?
Citations are a great way for you to promote your driving school to parents and adult students. When potential customers search for driving schools in their area, a solid citation will help them find you by linking them via search engines and catching their attention on business directories. That is why it is so important for you to include your address and contact information in these citations. Sometimes, these customers won’t even visit your website. They’ll just go by what they see in the listing. So, make sure that you’re giving them everything they need to follow through on becoming a fully-fledged customer. Once that’s done, these people are much more likely to contact you. The more they contact you through these searches, the more their actions will perpetuate the visibility of your online presence.
What is the purpose of directory submission sites for driving schools?
With every high-quality citation you create, you increase the chances of your business being discovered by customers—often faster and more often than competitors who don’t use citations as part of their SEO strategy. Every time your citations are viewed by customers, you boost your visibility with search engines. Your ultimate goal with this strategy is to achieve a spot as a top search result within these search engines. Remember, parents (your primary clientele) are very busy people; they often aren’t able to take the time to search extensively for a reputable driving school. So, they’ll likely prioritize the first page of results in their search engine—especially the top 3-5 results. This is where you want your business listing to be.
How to create citations for local driving schools?
- Consistency. Ensure the data you add is the same across all other directories/sites. Don't deviate from the business info you've used on the Google Business Profile. Data consistency is the key when creating citations for your Driving School business.
- Quality. The sites you want your business listed on need to be related to your business. Meaning a Driving School business should be listed on Driving School directories in the first place. It might confuse Google if you start to list your business on other directories, too.
- Quantity. There are thousands of business directories on the internet. The good news is: you don't need to list your business on all of them. List your business on the most popular directories and sites (see list above) and try to get some local and niche-related directories, too.
- Do It For The Customer. While citations may affect your local rankings, try to see them as another way to contact you. Customers don't only come to you from Google. Some might choose another directory. When creating the citations, use your best photos, a great business description, and accurate opening hours. Customers dislike false information.
Frequently Asked Questions
How to perform a citation campaign for a Driving School business?
There are several ways to create citations. Here are a few that I have used for my clients’ businesses:
- Professional Services. Brightlocal provides citation campaigns, including citation check-ups. It starts at rates as low as $2 per citation.Â
- Manually. You can add your business to sites and directories yourself. It just takes time but it’s certainly the most reliable option.
- Fiverr. Not everything on Fiverr is pure BS. You will need to put some effort into searching for a reliable person who offers citation building. 120 citations can be as cheap as $5. However, if it’s the wrong person, it can turn your citation campaign into a nightmare.
What types of citations can I create?
There are two fundamental citation types: Structured & unstructured citation types. Then, there are also four citation categories: global, national, local, and industry-related citations.Â
- Unstructured citations can be any mentions of your business or links that act as a reference to your business on any sites that aren't designed to list business information at scale.
- Structured citations are mentions of your business on sites designed to list information about many similar businesses.
About the author
Tim Kahlert
Tim Kahlert is a dedicated SEO expert who's been helping agencies and small business owners succeed on local search and Google Maps for the last 5 years. He's the founder and CEO of Hypetrix.com. Tim frequently shares top-notch local SEO and Google Business Profile strategies on his channels. He also contributes to the Whitespark Local Search Ranking Factor Study. Click on his name or the social icons below to learn more and connect with Tim.
Reliable Local Citation Building
BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.
