45 Best Local SEO Tools For 2024
The Ultimate List of The Best Paid & Free Local SEO Tools
If you’re looking for a list of the best local SEO tools, you’ve come to the right place.
I’m about to show you the best paid and free tools you can use for your local SEO campaigns.
I’ve been using most of them with great success for years. Check them out!
Local SEO Softwares
Best Paid Local SEO Tools
Many of the paid tools have free versions as well. I’m listing them underpaid because their main features are behind a paywall.
Local Search Auditing & Listing Management
Brightlocal
Brightlocal gives you the tools to rank higher, improve your reputation, and generate more traffic & leads from local search.
Brightlocal lets you track rankings & citations, monitors competitors, and provides a citation-building service & Google Business Profile insights. You can test their platform for 14 days for free without the need to provide credit card information. It’s an all-in-one local SEO tool that you should give a try.
Features:
- Build listings on 40+ key sites
- Rank tracking
- Citation tracker
- Clean up existing listings
- Remove duplicates
- Reputation management
Website: Brightlocal Listing Management
Semrush Listing management
Distribute your business info across all directories and gain more visibility
Semrush’s listing management system provides you with a list of directories that you can list your business on. You can also build those citations and reply to your customer reviews on the Semrush platform. The local listing management plan is $40 a month.
Features:
- Add business info to a range of directories
- Spread your business information across maps, apps, search engines, and data aggregators
- Monitor your business reputation
- Upload pictures & videos
Website: Semrush Local Listing Management
Yext
Deliver the right information at every stage of the customer journey.
Yext enables you to track, analyze and respond to customer reviews. It also gives you the chance to benefit from their 3rd-party review site network. It lets you push your NAP data to over 200 sites and synchronizes it.
Features:
- Synchronize business data
- Track, analyze, and respond to customer reviews
- Duplicate Suppression
Website: Yext
Whitespark
Improve rankings, drive business, and fast-track your success in local search with Whitespark’s tools and managed citation services.
Whitespark is a Canadian all-around local SEO tool. With Whitespark you can find citations, track local rankings, build your reputation, monitor competitors on local search, and a lot more. They also work with Yext and offer local listing management.
Features:
- Local rank tracker
- Reputation builder
- Local citation finder
Website: Whitespark
Moz Local
Maximize your online visibility with Moz's powerful local SEO and reputation management tool
Moz is probably one of the most known SEO companies. Moz Local is an all-around local SEO tool that helps you easily to optimize your local search presence. You can use it to improve your rankings, build your reputation, publish Google Business Profile posts, synchronize data on business directories, and automate the duplicate listing deletion.
Their plans pricing ranges from $14 per month for listing management and review monitoring to $33 per month for location & reputation management with specific directories.
Features:
- Sync business listings
- Automated duplicate deletion
- Business profile optimization
- Review management
- Reporting
Website: Moz Local
Pleper.com
Specialized software to find and monitor duplicate listings, incompletes, and inconsistencies in Google My Business, Facebook, and more.
Pleper has a lot of local SEO tools to offer. Their listing management includes monitoring reviews and checking for duplicate listings across typical review platforms. \
Pricing starts at $18 per year for a single listing and can go up as high as $150 a month for up to 500 listings to monitor.
Features:
- Monitor reviews & Q&A
- Search for duplicate listings every 5 days
- Local rank tracker
- Check listing changes every 2 days
Website: Pleper
Geogrids Rank Checker
Brightlocal’s Geogrid
Specialized software to find and monitor duplicate listings, incompletes, and inconsistencies in Google My Business, Facebook, and more.
Brightlocal’s local search grid tool provides a rank grid along with many other features such as a competitive analysis to benchmark ranking factors against competitors. The grid works on a subscription-based level.
There are three plans: Single business (250 credits – $29/month), Multi-business (1,000 credits – $49/month), SEO Pro (2,000 credits – $79/month). Each grid point makes up for one credit.
Service area business ready: Yes, you can track rankings for service area businesses as well. You do need a location on which the grid system can base its evaluation.
Features:
- Uncover ranking blindspots
- Monitor search performance
- Spot spam in seconds
- Benchmark key ranking factors against 20 competitors
- Works with service area businesses
Website: Local Search Grid
Local Falcon
The automated local rank tracking software monitors competitive rank positions.
LocalFalcon’s search grid works with a credit-based subscription system as well as a pay-as-you-go system where you can manually buy and use credits.
There are four plans available: Starter (7,500 credits – $24.99/month), Basic (15,000 credits – $49.99/month), Pro (31,000 credits – $99.99/month), Premium (63,000 credits – $199.99/month)
Service area business ready: Yes, LocalFalcon works with service area businesses. If your location can’t be found, you can manually set a center point yourself.
Features:
- Credit-based multi-point grid
- Monitor competitive rank positions
- Intuitive interface for time savings
- Competitor insights
- Works with service area businesses
Website: Local Falcon Rank Tracker
Geomapy
Automated Map Pack Tracking with Historical Analysis and Reporting.
Geomapy is a local search grid software that works with a credit-based subscription system. Plans start at $25 per month, equal to 1,500 credits. One credit allows for rank checking in one location for one keyword.
Service area business ready: Yes, Geomapy works for businesses with a physical location as well as for service area businesses.
Features:
- Credit-based local search grid tool
- Visualize your rankings on a map
- Accurate ranking positions based on GPS location
- Works with service area businesses
Website: Geomapy Map Pack Tracking
Website SEO Tools
Semrush
Handle SEO, content marketing, competitor research, PPC, and social media marketing from just one platform.
Semrush is one of the biggest players in the game of SEO. Their site auditing software is top-notch and comes with seemingly unlimited features. If you want to do keyword research, site audits, or content gap analysis like a pro, you need Semrush!
The cheapest plan starts at $119.99 per month. They offer a free seven-day trial period.
Features:
- Extensive technical SEO audit
- Track SERP positions
- Uncover local keywords
- Analyze backlink profiles
- And a lot more
Website: Semrush
Ahrefs
Ahrefs is an All-in-one SEO software, with free learning materials and a passionate community & support
Ahrefs is another great SEO allrounder and probably Semrush’s biggest competitor. What you get is a keyword explorer, site audit, keyword tracker, rank tracker, site explorer, and a lot more.
Their pricing ranges from $99 a month for single-use to $999 a month for enterprise businesses.
Features:
- Website audit
- Analyze competitors
- Keyword research tool
- Content explorer
- Rank tracker
- And a lot more
Website: Ahrefs
Local SEO Checklist
I’ve found 260+ points you need to succeed in local search…. And turned them into a Giant Local SEO Checklist! 🤩
Click the button below!
Keywords Everywhere
Accurate metrics right where you need it
There is a free version, also available as a Chrome extension, and a paid version. The free version provides keyword widgets, traffic metrics for Youtube & Google, Moz Link metrics, on-page analysis, and competitor gap analysis.
The paid version additionally displays monthly search volume, CPC & detailed competition data plus 12-month trends, and many other features.
It works on a credit basis. One credit can be used for one keyword. The small plan starts at $10 for 100,000 credits. The biggest plan amounts to $1,000 for 1 million keywords.
Features:
- Live stats on the search results pages
- Search volume
- Cost per click
- Competition data
- Trend data
- And a lot more
Website: Keywords Everywhere
Callrail
Find out which marketing coampaigns make your phone ring.
Callrail is a great tool that allows for tracking and monitoring incoming calls. Callrail uses dynamic number insertion that lets you track your calls from different sources like Ads, social media, Google Business Profile, emails etc. That enables you to know where your customers call you from so you can draw conclusions and improve your marketing.
Their plans start from $45.00 per month for 5 local numbers and up to 250 local minutes.
Features:
- Offline & online call tracking
- Keyword-level-attribution
- Dynamic number insertion (DNI)
- Custom reporting
- Call notifications
Website: Callrail
Mangools
Juicy SEO tools you will love
Mangools is another great tool that also lets you search for local keywords and their search volume.
This is what the tool can do for you: keyword research, SERP analysis, rank tracking, backlink analysis, SEO metrics & insights. Their plans start from 49.00€ per month for the basic subscription.
Features:
- See SERP for any location
- Track rankings
- Find backlinks
- Find keywords
- And a lot more
Website: Mangools
Google Business Profile Post Scheduling
Publer.io
Schedule, collaborate, and analyze all your social media posts from the same spot.
Publer is a great way to schedule Google Business Profile posts & photos. It’s also one of the most affordable scheduling tools on the market. They also have a free version available. Their plans start at $10 a month for up to five social media channels.
Website: Publer.io
Metricool Chrome extension
Share on social networks while browsing the Internet in less than 5 seconds
Metricool is cool! It allows for on-the-go post scheduling so that you can just click the Chrome extension when you’ve found something interesting and upload it in a flash. The app also provides Google Business Profile data and you can post to many other social media platforms, too. Plans start from $10/month. There’s also a free plan that allows for up to 1 account on all sorts of social media platforms.
Website: Metricool
Free Local SEO Tools
Some of the free tools have paid versions too. However, paying for most of them is not a necessity if you want to use them. You mostly get advanced features that can help you with more extensive local SEO campaigns.
General local SEO Software
Google Business Profile
I think I don’t need to explain that this platform is mandatory no matter what business you’re in.
Website: Google Business Profile
Bing Places
This is Microsoft’s search engine profile for local and small businesses. If you don’t have the chance to rank well on Google, you should give this a try, it’s free.
Website: Bing Places
Yelp
Another great free directory where many people search for local businesses. However, Yelp has a lot of paid features, too. Also, Apple utilizes Yelp data to provide a better maps experience.
Website: Yelp
Website Local SEO Tools
SEO Minion Chrome Extension
Free SEO tool for your daily SEO tasks
SEO Minion is a Chrome extension that allows for on-page analysis, broken link checking, redirects, SERP preview, and a lot more. I’ve been using it for years as it’s great for getting quick information.
Features:
- Analyze On-Page
- Highlight links
- Find broken links
- SERP preview
- Compare country-dependent search results
Download: SEO Minion
Rich Results Test
This Google tool allows you to scan website code for structured data. It shows you whether your structured data has errors or if it needs attention. It’s great to see if your local business schema is working properly.
Website: Rich Results Test
Mobile-Friendly Test
Similar to the rich results test, the Google mobile-friendly test tells you whether your website is optimized for mobile devices. If you’re an SEO or web developer, you can’t ignore this test.
Website: Mobile-Friendly Test
Page Speed Insights
If you want to check your site speed, this is the tool for you. It uses the same metrics that you can find in Google Search Console. The speed score ranges from zero to 100 and you can switch between mobile and desktop.
Website: Page Speed Insights
Google insights audit
This Google tool tests pages in a lab environment and gives recommendations to improve user experience. It’s an advanced version of the page speed insights.
Website: Measure Page Quality
GTMetrix
How fast does your website load? Find out with GTmetrix
GTMetrix is one of the well-known tools in the SEO industry. Core Web Vitals and other significant website data can be accessed through the tool. There is a paid version, too.
Website: Gtmetrix
Local Keyword Research Tools
Answer the public
Discover what people are asking about…
With Answerthepublic you can find all sorts of queries searched on Google. You just need to type in your topic or keyword and ATP will return similar search queries. You can use it for free, though they also provide a paid version.
Website: Answerthepublic
AlsoAsked
Find the questions people also ask.
With AlsoAsked you get insights into search intent with Google’s live and geo-specific “People Also Ask” questions. You can even show keyword and question relations with visually generated graphs. They also offer a paid version.
Website: Alsoasked.com
Google Trends
Explore what the world is searching
Google Trends lets you discover seasonal as well as daily and real-time search trends. It can give you an impression of what customers might be interested in your area and niche at the moment. Check it out, it’s free!
Website: Google Trends
Ranking Fluctuations
These local SEO tools tell you if there are any ranking fluctuations going on and can indicate a possible local search algorithm update.
Semrush Sensor
Google's rank and algorithm tracking tool
Semrush Sensor measures volatility in search results, tracks 20+ categories across mobile and desktop, and highlights potential Google updates.
Website: Semrush Sensor
Brightlocal Rankflux
Be the first to know about changes to Google’s local search algorithm.
Local RankFlux is a ranking fluctuation monitoring tool for local search. It tracks daily ranking movements across 14,000+ keywords to measure volatility and identify suspected algorithm updates.
Website: Brightlocal Rank Flux
Local Rank checking
Local Rank Checker
View Localized Google Results from Any Location
Many factors can skew the results, such as IP address, search location, browser history, WiFi history, cookies, and cache. This rank checker removes search personalization including location information from the search and shows you exactly how the majority of your customers would see the local search results.
Website: Brightlocal’s Rank checker
Google Business Profile
Pleper Local Tools Chrome Extension
Specialized software to find and monitor duplicate listings, incompletes and inconsistencies in Google My Business, Facebook and more !
My absolute favorite when it comes to quickly auditing Google Business Profiles.
Features:
- Display Google Business Profile Categories (how to find the best categories)
- Review analysis
- Hours analysis
- Attributes analysis
- Big citation sites
- Advanced location information
Download: Pleper Local Tools
GMB SPY
Allows viewing of Google Business Profile, Google My Business "Categories" for single listings or top 20 Google search results.
An easy-to-use extension that does what it should and shows GBP categories.
Download: GMBSpy
GMB Crush Chrome Extension
Local 3 Pack Domination Made Easy
This is also a great tool that lets you audit your GBP.
Features:
- Rank tracker
- Displays categories
- Post count
- Post dates
- And a few more
Download: GMB Crush
GMB Everywhere Chrome Extension
GBP Audit for Local SEO
This extension is similar to the previous one, as the basic features are free and It lets you audit your reviews, posts, the listing itself, and categories.
Download: GMB Everywhere
Google Marketing Kit
Free videos, posters, social posts, and more – from your Business Profile on Google
If you have no idea how to market your Google Business Profile, this tool is a great start. It provides a lot of marketing material that you can use for your business.
Website: Google Marketing Kit
Google Business Profile Spam Detect Transparency
Fake Reviews Hurt Consumers. Transparency Can Help.
This is a quite interesting GBP tool as it allows for scanning and analyzing reviews on Google Business Profile. The AI tries to predict if a business has real or fake positive reviews and hows this info is to customers in real-time.
You can use it to identify fake reviews on competitors’ listings and then get them removed through the Google Business Profile help forum, for example.
GPS & Maps Tools
Custom Maps Radius
Radius Calculator
Enter an address, city, or zip code, and a radius, and you will get the radius drawn on the map. Below the map, you will find a list of all containing zip codes, cities, counties, and combinations within the radius.
Website: Custom map radius
Travelmath
Nearby Cities Calculator
Travelmath’s “Cities Near” tool can help you in so many ways when it comes to local SEO. It allows for identifying close cities and areas for location page building, searching for nearby hotels for backlink outreach, and a lot more.
Website: TravelMath
Schema Markup Generators
Schemantra
The Mother of All Schemas
This tool is just incredible. These guys created a schema generator that can do (almost?) anything Schema-related. I’ve tested a few Schemas and they work well. Try it out now while it’s still free!
Website: Schemantra
Technical SEO Schema Markup Generator
Schema Markup Generator (JSON-LD)
All the significant Schemas like local business, products, how-to, and many more can be created with this Schema generator. I’ve been using it for a while and it works great.
Website: Technical SEO Schema Generator
Business Schema Generator
Format your business location information in a common structed data format for easy recgonition by major search engines.
If you only need the local business Schema type, this might be interesting to you.
Website: Business Schema generator
Image Tools
Compressor.io
Fast & efficient image compression
Compressor.io allows for lossy, lossless, or custom compression types. It’s an easy-to-use tool that does exactly what it should compress images for websites.
Website: Compressor
Canva
What will you design?
Canva is not only an image compression tool. It can do all sorts of things and is currently one of the most visited websites in the world, according to Alexa. As soon as you want to download an image, you can choose what file size your image should have and if it should be compressed. Overall, Canva is a great tool that I’ve been using for years.
Website: Canva
Geoimgr
Geotagging Photos made easy!
Photos can contain geolocation information saved in the EXIF header of the image file. GeoImgr is a simple web tool for geotagging photos.
Website: GeoImgr
Try the API
Use the application below to return image annotations for your image file
This is a cool Google tool that lets you analyze your images’ content. The tool can tell you how the image may be perceived by Google and users. It also gives you an idea of whether the image is seen as something safe or contains adult content.
Website: Try the API
Comment below
If you like this list of local SEO tools or if you have anything to add please leave a comment below. I appreciate your feedback and thoughts!
More Resources
Local SEO Checklist
I’ve found 260+ points you need to succeed in local search…. And turned them into a Giant Local SEO Checklist! 🤩
Click the button below!
Great info Tim. Thank you!
Glad you like it, Dilip! Thank you!
The list contains very beneficial information. Thanks for posting!
Thank you, Effat! Appreciate it.
What do you think about the Localo tool?
Hi! I don’t know the tool, sorry.