Disclaimer: The tools listed in this article have been added to the list because I’m personally convinced of their performance and their features. Non of the brands paid me to get listed here. I may get commissions for purchases made through links in this post. Using and testing the tools listed in this post happens at your own risk. I’m not responsible for any harm they may cause to you.

45 Top Local SEO Tools in 2022 (Free & Paid)

If you’re looking for a list of the best local SEO tools, you’ve come to the right place. I’m about to show you the best paid and free tools you can use for your local SEO campaigns. I’ve been using most of them with great success for years. Check them out!

local seo tools

Disclaimer: The tools listed in this article have been added to the list because I’m personally convinced of their performance and their features. Non of the brands paid me to get listed here. I may get commissions for purchases made through links in this post. Using and testing the tools listed in this post happens at your own risk. I’m not responsible for any harm they may cause to you.

The Ultimate List of Paid & Free Local SEO Tools

I want to give you an overview of the best local SEO tools currently available. Some headings list more than one tool. That’s because I wanted to show you the variety of tools available for specific kinds of needs. Even though some tools’ main features are the same, some features vary.

Table of Contents

Paid Local SEO Tools

Many of the paid tools have free versions as well. I’m listing them underpaid because their main features are behind a paywall.

Local Search Auditing & Listing Management

Brightlocal

Brightlocal gives you the tools to rank higher, improve your reputation, and generate more traffic & leads from local search.

Brightlocal local seo tool

Brightlocal lets you track rankings & citations, monitors competitors, and provides a citation-building service & Google Business Profile insights. You can test their platform for 14 days for free without the need to provide credit card information. It’s an all-in-one local SEO tool that you should give a try. 

Some of their features:

Semrush Listing management

Distribute your business info across all directories and gain more visibility

semrush listing management

Semrush’s listing management system provides you with a list of directories that you can list your business on. You can also build those citations and reply to your customer reviews on the Semrush platform. The local listing management plan is $40 a month. 

Some of their features:

Yext

Deliver the right information at every stage of the customer journey.

Yext listing management

Yext enables you to track, analyze and respond to customer reviews. It also gives you the chance to benefit from their 3rd-party review site network. It lets you push your NAP data to over 200 sites and synchronizes it.

Some of their features:

Website: Yext

Whitespark

Improve rankings, drive business, and fast-track your success in local search with Whitespark’s tools and managed citation services.

whitespark listing management tool

Whitespark is a Canadian all-around local SEO tool. With Whitespark you can find citations, track local rankings, build your reputation, monitor competitors on local search, and a lot more. They also work with Yext and offer local listing management. 

Some of their features:

Website: Whitespark

Moz Local

Maximize your online visibility with Moz's powerful local SEO and reputation management tool

Moz Local Listing Tool

Moz is probably one of the most known SEO companies. Moz Local is an all-around local SEO tool that helps you easily to optimize your local search presence. You can use it to improve your rankings, build your reputation, publish Google Business Profile posts, synchronize data on business directories, and automate the duplicate listing deletion. 

Their plans pricing ranges from $14 per month for listing management and review monitoring to $33 per month for location & reputation management with specific directories. 

Some of their features:

Website: Moz Local

Pleper.com

Specialized software to find and monitor duplicate listings, incompletes, and inconsistencies in Google My Business, Facebook, and more.

pleper listing management tool

Pleper has a lot of local SEO tools to offer. Their listing management includes monitoring reviews and checking for duplicate listings across typical review platforms. \

Pricing starts at $18 per year for a single listing and can go up as high as $150 a month for up to 500 listings to monitor.  

Some of their features:

Website: Pleper

Geogrids Rank Checker

Brightlocal’s Geogrid

Specialized software to find and monitor duplicate listings, incompletes, and inconsistencies in Google My Business, Facebook, and more.

Brightlocal local search grid tool

Brightlocal’s local search grid tool provides a rank grid along with many other features such as a competitive analysis to benchmark ranking factors against competitors. The grid works on a subscription-based level. 

There are three plans: Single business (250 credits – $29/month), Multi-business (1,000 credits – $49/month), SEO Pro (2,000 credits – $79/month). Each grid point makes up for one credit. 

Service area business ready: Yes, you can track rankings for service area businesses as well. You do need a location on which the grid system can base its evaluation. 

Some of their features:

Local Falcon

The automated local rank tracking software monitors competitive rank positions.

local falcon search grid

LocalFalcon’s search grid works with a credit-based subscription system as well as a pay-as-you-go system where you can manually buy and use credits. 

There are four plans available: Starter (7,500 credits – $24.99/month), Basic (15,000 credits – $49.99/month), Pro (31,000 credits – $99.99/month), Premium (63,000 credits – $199.99/month)

Service area business ready: Yes, LocalFalcon works with service area businesses. If your location can’t be found, you can manually set a center point yourself.

Some of their features:

Geomapy

Automated Map Pack Tracking with Historical Analysis and Reporting.

geomapy local search grid tool

Geomapy is a local search grid tool that works with a credit-based subscription system. Plans start at $25 per month, equal to 1,500 credits. One credit allows for rank checking in one location for one keyword. 

Service area business ready: Yes, Geomapy works for businesses with a physical location as well as for service area businesses. 

Some of their features:

Website SEO Tools

Semrush

Handle SEO, content marketing, competitor research, PPC, and social media marketing from just one platform.

semrush site audit tool

Semrush is one of the biggest players in the game of SEO. Their site auditing software is top-notch and comes with seemingly unlimited features. If you want to do keyword research, site audits, or content gap analysis like a pro, you need Semrush! 

The cheapest plan starts at $119.99 per month. They offer a free seven-day trial period. 

Some of their features:

Ahrefs

Ahrefs is an All-in-one SEO toolset, with free learning materials and a passionate community & support

Ahrefs SEO toolset

Ahrefs is another great SEO allrounder and probably Semrush’s biggest competitor. What you get is a keyword explorer, site audit, keyword tracker, rank tracker, site explorer, and a lot more.

Their pricing ranges from $99 a month for single-use to $999 a month for enterprise businesses. 

Some of their features:

Website: Ahrefs

Keywords Everywhere

Accurate metrics right where you need it

Keywords Everywhere

There is a free version, also available as a Chrome extension, and a paid version. The free version provides keyword widgets, traffic metrics for Youtube & Google, Moz Link metrics, on-page analysis, and competitor gap analysis. 

The paid version additionally displays monthly search volume, CPC & detailed competition data plus 12-month trends, and many other features. 

It works on a credit basis. One credit can be used for one keyword. The small plan starts at $10 for 100,000 credits. The biggest plan amounts to $1,000 for 1 million keywords. 

Some of their features:

Mangools

Juicy SEO tools you will love

Mangools local keyword research

Mangools is another great tool that also lets you search for local keywords and their search volume. This is what the tool can do for you: keyword research, SERP analysis, rank tracking, backlink analysis, SEO metrics & insights. Their plans start from 49.00€ per month for the basic subscription. 

Some of their features include:

Website: Mangools

Google Business Profile Post Scheduling

Publer.io

Schedule, collaborate, and analyze all your social media posts from the same spot.

Publer GBP post scheduling

Publer is a great way to schedule Google Business Profile posts & photos. It’s also one of the most affordable scheduling tools on the market. They also have a free version available. Their plans start at $10 a month for up to five social media channels.

Website: Publer.io

Metricool Chrome extension

Share on social networks while browsing the Internet in less than 5 seconds

Metricool Post Scheduling

Metricool is cool! It allows for on-the-go post scheduling so that you can just click the Chrome extension when you’ve found something interesting and upload it in a flash. The app also provides Google Business Profile data and you can post to many other social media platforms, too. Plans start from $10/month. There’s also a free plan that allows for up to 1 account on all sorts of social media platforms. 

Free Local SEO Tools

Some of the free tools have paid versions too. However, paying for most of them is not a necessity if you want to use them. You mostly get advanced features that can help you with more extensive local SEO campaigns.

General local SEO Tools

Google Business Profile

google business profile

I think I don’t need to explain that this platform is mandatory no matter what business you’re in. 

Website: Google Business Profile

Bing Places

Bing Places

This is Microsoft’s search engine profile for local and small businesses. If you don’t have the chance to rank well on Google, you should give this a try, it’s free.

Website: Bing Places

Yelp

Yelp Business Profile

Another great free directory where many people search for local businesses. However, Yelp has a lot of paid features, too. Also, Apple utilizes Yelp data to provide a better maps experience.

Website: Yelp

Website Local SEO Tools

SEO Minion Chrome Extension

Free SEO tool for your daily SEO tasks

seo minion chrome extension

SEO Minion is a Chrome extension that allows for on-page analysis, broken link checking, redirects, SERP preview, and a lot more. I’ve been using it for years as it’s great for getting quick information. 

Some of their features:

Download: SEO Minion

Rich Results Test

rich results test

This Google tool allows you to scan website code for structured data. It shows you whether your structured data has errors or if it needs attention. It’s great to see if your local business schema is working properly. 

Website: Rich Results Test

Mobile-Friendly Test

mobile friendliness tool

Similar to the rich results test, the Google mobile-friendly test tells you whether your website is optimized for mobile devices. If you’re an SEO or web developer, you can’t ignore this test. 

Website: Mobile-Friendly Test

Page Speed Insights

Google Page Speed Insights

If you want to check your site speed, this is the tool for you. It uses the same metrics that you can find in Google Search Console. The speed score ranges from zero to 100 and you can switch between mobile and desktop.

Website: Page Speed Insights

Google insights audit

Google Performance Audit Tool

This Google tool tests pages in a lab environment and gives recommendations to improve user experience. It’s an advanced version of the page speed insights.

Website: Measure Page Quality

GTMetrix

How fast does your website load? Find out with GTmetrix

GTMetrix

GTMetrix is one of the well-known tools in the SEO industry. Core Web Vitals and other significant website data can be accessed through the tool. There is a paid version, too. 

Website: Gtmetrix

Local Keyword Research Tools

Answer the public

Discover what people are asking about…

Answer The Public

With Answerthepublic you can find all sorts of queries searched on Google. You just need to type in your topic or keyword and ATP will return similar search queries. You can use it for free, though they also provide a paid version. 

Website: Answerthepublic

AlsoAsked

Find the questions people also ask.

Also Asked

With AlsoAsked you get insights into search intent with Google’s live and geo-specific “People Also Ask” questions. You can even show keyword and question relations with visually generated graphs. They also offer a paid version.

Website: Alsoasked.com

Google Trends

Explore what the world is searching

Google Trends

Google Trends lets you discover seasonal as well as daily and real-time search trends. It can give you an impression of what customers might be interested in your area and niche at the moment. Check it out, it’s free! 

Website: Google Trends

Ranking Fluctuations

These local SEO tools tell you if there are any ranking fluctuations going on and can indicate a possible local search algorithm update.

Semrush Sensor

Google's rank and algorithm tracking tool

Semrush Sensor measures volatility in search results, tracks 20+ categories across mobile and desktop, and highlights potential Google updates.

Website: Semrush Sensor

Brightlocal Rankflux

Be the first to know about changes to Google’s local search algorithm.

Brightlocal RankFlux

Local RankFlux is a ranking fluctuation monitoring tool for local search. It tracks daily ranking movements across 14,000+ keywords to measure volatility and identify suspected algorithm updates. 

Unbiased Local rank checking

Local Rank Checker

View Localized Google Results from Any Location

local rank checker

Many factors can skew the results, such as IP address, search location, browser history, WiFi history, cookies, and cache. This rank checker removes search personalization including location information from the search and shows you exactly how the majority of your customers would see the local search results. 

Website: Brightlocal’s Rank checker

Google Business Profile

Pleper Local Tools Chrome Extension

Specialized software to find and monitor duplicate listings, incompletes and inconsistencies in Google My Business, Facebook and more !

Pleper local seo chrome extension

My absolute favorite when it comes to quickly auditing Google Business Profiles. 

Some of its features:

Download: Pleper Local Tools

GMB SPY

Allows viewing of Google Business Profile, Google My Business "Categories" for single listings or top 20 Google search results.

GMBSpy

An easy-to-use extension that does what it should and shows GBP categories. 

Download: GMBSpy

GMB Crush Chrome Extension

Local 3 Pack Domination Made Easy

GMB Crush

This is also a great tool that lets you audit your GBP. 

Some of its features:

Download: GMB Crush

GMB Everywhere Chrome Extension

GBP Audit for Local SEO

GMB Everywhere

This extension is similar to the previous one, as the basic features are free and It lets you audit your reviews, posts, the listing itself, and categories.

Download: GMB Everywhere

Google Marketing Kit

Free videos, posters, social posts, and more – from your Business Profile on Google

Google Marketing Kit

If you have no idea how to market your Google Business Profile, this tool is a great start. It provides a lot of marketing material that you can use for your business. 

Website: Google Marketing Kit

Google Business Profile Spam Detect Transparency

Fake Reviews Hurt Consumers. Transparency Can Help.

Ask for transparency

This is a quite interesting GBP tool as it allows for scanning and analyzing reviews on Google Business Profile. The AI tries to predict if a business has real or fake positive reviews and hows this info is to customers in real-time. 

You can use it to identify fake reviews on competitors’ listings and then get them removed through the Google Business Profile help forum, for example. 

Website: Google Business Profile Spam Detect Transparency

GPS & Maps Tools

Custom Maps Radius

Radius Calculator

custom map radius tool

Enter an address, city, or zip code, and a radius, and you will get the radius drawn on the map. Below the map, you will find a list of all containing zip codes, cities, counties, and combinations within the radius.

Website: Custom map radius

Travelmath

Nearby Cities Calculator

travelmath

Travelmath’s “Cities Near” tool can help you in so many ways when it comes to local SEO. It allows for identifying close cities and areas for location page building, searching for nearby hotels for backlink outreach, and a lot more. 

Website: TravelMath

Schema Markup Generators

Schemantra

The Mother of All Schemas

schemantra

This tool is just incredible. These guys created a schema generator that can do (almost?) anything Schema-related. I’ve tested a few Schemas and they work well. Try it out now while it’s still free!

Website: Schemantra

Technical SEO Schema Markup Generator

Schema Markup Generator (JSON-LD)

schema markup generator

All the significant Schemas like local business, products, how-to, and many more can be created with this Schema generator. I’ve been using it for a while and it works great. 

Website: Technical SEO Schema Generator

Business Schema Generator

Format your business location information in a common structed data format for easy recgonition by major search engines.

Business Schema Generator

If you only need the local business Schema type, this might be interesting to you. 

Website: Business Schema generator

Image Tools

Compressor.io

Fast & efficient image compression

Compressor.io

Compressor.io allows for lossy, lossless, or custom compression types. It’s an easy-to-use tool that does exactly what it should compress images for websites. 

Website: Compressor

Canva

What will you design?

Canva

Canva is not only an image compression tool. It can do all sorts of things and is currently one of the most visited websites in the world, according to Alexa. As soon as you want to download an image, you can choose what file size your image should have and if it should be compressed. Overall, Canva is a great tool that I’ve been using for years.

Website: Canva

Geoimgr

Geotagging Photos made easy!

geoimgr geotagging tool

Photos can contain geolocation information saved in the EXIF header of the image file. GeoImgr is a simple web tool for geotagging photos. 

Website: GeoImgr

Try the API

Use the application below to return image annotations for your image file

Try The API

This is a cool Google tool that lets you analyze your images’ content. The tool can tell you how the image may be perceived by Google and users. It also gives you an idea of whether the image is seen as something safe or contains adult content. 

Website: Try the API

Comment below

If you like this list of local SEO tools or if you have anything to add please leave a comment below. I appreciate your feedback and thoughts!

More Resources

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All the important strategies to dominate on Google Maps and local search. Download it now for FREE

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Dilip Koshti
Dilip Koshti
1 month ago

Great info Tim. Thank you!