45 Best Local SEO Tools For 2024
The Ultimate List of The Best Paid & Free Local SEO Tools
If you’re looking for a list of the best local SEO tools, you’ve come to the right place.
I’m about to show you the best paid and free tools you can use for your local SEO campaigns.
I’ve been using most of them with great success for years. Check them out!
Local SEO Softwares
Best Paid Local SEO Tools
Many of the paid tools have free versions as well. I’m listing them underpaid because their main features are behind a paywall.
Local Search Auditing & Listing Management
Brightlocal lets you track rankings & citations, monitors competitors, and provides a citation-building service & Google Business Profile insights. You can test their platform for 14 days for free without the need to provide credit card information. It’s an all-in-one local SEO tool that you should give a try.
Website: Brightlocal Listing Management
Semrush Listing management
Semrush’s listing management system provides you with a list of directories that you can list your business on. You can also build those citations and reply to your customer reviews on the Semrush platform. The local listing management plan is $40 a month.
Website: Semrush Local Listing Management
Yext enables you to track, analyze and respond to customer reviews. It also gives you the chance to benefit from their 3rd-party review site network. It lets you push your NAP data to over 200 sites and synchronizes it.
Whitespark is a Canadian all-around local SEO tool. With Whitespark you can find citations, track local rankings, build your reputation, monitor competitors on local search, and a lot more. They also work with Yext and offer local listing management.
Moz is probably one of the most known SEO companies. Moz Local is an all-around local SEO tool that helps you easily to optimize your local search presence. You can use it to improve your rankings, build your reputation, publish Google Business Profile posts, synchronize data on business directories, and automate the duplicate listing deletion.
Their plans pricing ranges from $14 per month for listing management and review monitoring to $33 per month for location & reputation management with specific directories.
Website: Moz Local
Pleper has a lot of local SEO tools to offer. Their listing management includes monitoring reviews and checking for duplicate listings across typical review platforms. \
Pricing starts at $18 per year for a single listing and can go up as high as $150 a month for up to 500 listings to monitor.
Geogrids Rank Checker
Brightlocal’s local search grid tool provides a rank grid along with many other features such as a competitive analysis to benchmark ranking factors against competitors. The grid works on a subscription-based level.
There are three plans: Single business (250 credits – $29/month), Multi-business (1,000 credits – $49/month), SEO Pro (2,000 credits – $79/month). Each grid point makes up for one credit.
Service area business ready: Yes, you can track rankings for service area businesses as well. You do need a location on which the grid system can base its evaluation.
Website: Local Search Grid
LocalFalcon’s search grid works with a credit-based subscription system as well as a pay-as-you-go system where you can manually buy and use credits.
There are four plans available: Starter (7,500 credits – $24.99/month), Basic (15,000 credits – $49.99/month), Pro (31,000 credits – $99.99/month), Premium (63,000 credits – $199.99/month)
Service area business ready: Yes, LocalFalcon works with service area businesses. If your location can’t be found, you can manually set a center point yourself.
Website: Local Falcon Rank Tracker
Geomapy is a local search grid software that works with a credit-based subscription system. Plans start at $25 per month, equal to 1,500 credits. One credit allows for rank checking in one location for one keyword.
Service area business ready: Yes, Geomapy works for businesses with a physical location as well as for service area businesses.
Website: Geomapy Map Pack Tracking
Website SEO Tools
Semrush is one of the biggest players in the game of SEO. Their site auditing software is top-notch and comes with seemingly unlimited features. If you want to do keyword research, site audits, or content gap analysis like a pro, you need Semrush!
The cheapest plan starts at $119.99 per month. They offer a free seven-day trial period.
Ahrefs is another great SEO allrounder and probably Semrush’s biggest competitor. What you get is a keyword explorer, site audit, keyword tracker, rank tracker, site explorer, and a lot more.
Their pricing ranges from $99 a month for single-use to $999 a month for enterprise businesses.
There is a free version, also available as a Chrome extension, and a paid version. The free version provides keyword widgets, traffic metrics for Youtube & Google, Moz Link metrics, on-page analysis, and competitor gap analysis.
The paid version additionally displays monthly search volume, CPC & detailed competition data plus 12-month trends, and many other features.
It works on a credit basis. One credit can be used for one keyword. The small plan starts at $10 for 100,000 credits. The biggest plan amounts to $1,000 for 1 million keywords.
Website: Keywords Everywhere
Callrail is a great tool that allows for tracking and monitoring incoming calls. Callrail uses dynamic number insertion that lets you track your calls from different sources like Ads, social media, Google Business Profile, emails etc. That enables you to know where your customers call you from so you can draw conclusions and improve your marketing.
Their plans start from $45.00 per month for 5 local numbers and up to 250 local minutes.
Mangools is another great tool that also lets you search for local keywords and their search volume.
This is what the tool can do for you: keyword research, SERP analysis, rank tracking, backlink analysis, SEO metrics & insights. Their plans start from 49.00€ per month for the basic subscription.
Google Business Profile Post Scheduling
Publer is a great way to schedule Google Business Profile posts & photos. It’s also one of the most affordable scheduling tools on the market. They also have a free version available. Their plans start at $10 a month for up to five social media channels.
Metricool Chrome extension
Metricool is cool! It allows for on-the-go post scheduling so that you can just click the Chrome extension when you’ve found something interesting and upload it in a flash. The app also provides Google Business Profile data and you can post to many other social media platforms, too. Plans start from $10/month. There’s also a free plan that allows for up to 1 account on all sorts of social media platforms.
Free Local SEO Tools
Some of the free tools have paid versions too. However, paying for most of them is not a necessity if you want to use them. You mostly get advanced features that can help you with more extensive local SEO campaigns.
General local SEO Software
Google Business Profile
I think I don’t need to explain that this platform is mandatory no matter what business you’re in.
Website: Google Business Profile
This is Microsoft’s search engine profile for local and small businesses. If you don’t have the chance to rank well on Google, you should give this a try, it’s free.
Website: Bing Places
Another great free directory where many people search for local businesses. However, Yelp has a lot of paid features, too. Also, Apple utilizes Yelp data to provide a better maps experience.
Website Local SEO Tools
SEO Minion Chrome Extension
SEO Minion is a Chrome extension that allows for on-page analysis, broken link checking, redirects, SERP preview, and a lot more. I’ve been using it for years as it’s great for getting quick information.
Download: SEO Minion
Rich Results Test
This Google tool allows you to scan website code for structured data. It shows you whether your structured data has errors or if it needs attention. It’s great to see if your local business schema is working properly.
Website: Rich Results Test
Similar to the rich results test, the Google mobile-friendly test tells you whether your website is optimized for mobile devices. If you’re an SEO or web developer, you can’t ignore this test.
Website: Mobile-Friendly Test
Page Speed Insights
If you want to check your site speed, this is the tool for you. It uses the same metrics that you can find in Google Search Console. The speed score ranges from zero to 100 and you can switch between mobile and desktop.
Website: Page Speed Insights
Google insights audit
This Google tool tests pages in a lab environment and gives recommendations to improve user experience. It’s an advanced version of the page speed insights.
Website: Measure Page Quality
GTMetrix is one of the well-known tools in the SEO industry. Core Web Vitals and other significant website data can be accessed through the tool. There is a paid version, too.
Local Keyword Research Tools
Answer the public
With Answerthepublic you can find all sorts of queries searched on Google. You just need to type in your topic or keyword and ATP will return similar search queries. You can use it for free, though they also provide a paid version.
With AlsoAsked you get insights into search intent with Google’s live and geo-specific “People Also Ask” questions. You can even show keyword and question relations with visually generated graphs. They also offer a paid version.
Google Trends lets you discover seasonal as well as daily and real-time search trends. It can give you an impression of what customers might be interested in your area and niche at the moment. Check it out, it’s free!
Website: Google Trends
These local SEO tools tell you if there are any ranking fluctuations going on and can indicate a possible local search algorithm update.
Semrush Sensor measures volatility in search results, tracks 20+ categories across mobile and desktop, and highlights potential Google updates.
Website: Semrush Sensor
Local RankFlux is a ranking fluctuation monitoring tool for local search. It tracks daily ranking movements across 14,000+ keywords to measure volatility and identify suspected algorithm updates.
Website: Brightlocal Rank Flux
Local Rank checking
Local Rank Checker
Many factors can skew the results, such as IP address, search location, browser history, WiFi history, cookies, and cache. This rank checker removes search personalization including location information from the search and shows you exactly how the majority of your customers would see the local search results.
Website: Brightlocal’s Rank checker
Google Business Profile
Pleper Local Tools Chrome Extension
My absolute favorite when it comes to quickly auditing Google Business Profiles.
Download: Pleper Local Tools
An easy-to-use extension that does what it should and shows GBP categories.
GMB Crush Chrome Extension
This is also a great tool that lets you audit your GBP.
Download: GMB Crush
GMB Everywhere Chrome Extension
This extension is similar to the previous one, as the basic features are free and It lets you audit your reviews, posts, the listing itself, and categories.
Download: GMB Everywhere
Google Marketing Kit
If you have no idea how to market your Google Business Profile, this tool is a great start. It provides a lot of marketing material that you can use for your business.
Website: Google Marketing Kit
Google Business Profile Spam Detect Transparency
This is a quite interesting GBP tool as it allows for scanning and analyzing reviews on Google Business Profile. The AI tries to predict if a business has real or fake positive reviews and hows this info is to customers in real-time.
You can use it to identify fake reviews on competitors’ listings and then get them removed through the Google Business Profile help forum, for example.
GPS & Maps Tools
Custom Maps Radius
Enter an address, city, or zip code, and a radius, and you will get the radius drawn on the map. Below the map, you will find a list of all containing zip codes, cities, counties, and combinations within the radius.
Website: Custom map radius
Travelmath’s “Cities Near” tool can help you in so many ways when it comes to local SEO. It allows for identifying close cities and areas for location page building, searching for nearby hotels for backlink outreach, and a lot more.
Schema Markup Generators
This tool is just incredible. These guys created a schema generator that can do (almost?) anything Schema-related. I’ve tested a few Schemas and they work well. Try it out now while it’s still free!
Technical SEO Schema Markup Generator
All the significant Schemas like local business, products, how-to, and many more can be created with this Schema generator. I’ve been using it for a while and it works great.
Website: Technical SEO Schema Generator
Business Schema Generator
If you only need the local business Schema type, this might be interesting to you.
Website: Business Schema generator
Compressor.io allows for lossy, lossless, or custom compression types. It’s an easy-to-use tool that does exactly what it should compress images for websites.
Canva is not only an image compression tool. It can do all sorts of things and is currently one of the most visited websites in the world, according to Alexa. As soon as you want to download an image, you can choose what file size your image should have and if it should be compressed. Overall, Canva is a great tool that I’ve been using for years.
Photos can contain geolocation information saved in the EXIF header of the image file. GeoImgr is a simple web tool for geotagging photos.
Try the API
This is a cool Google tool that lets you analyze your images’ content. The tool can tell you how the image may be perceived by Google and users. It also gives you an idea of whether the image is seen as something safe or contains adult content.
Website: Try the API
If you like this list of local SEO tools or if you have anything to add please leave a comment below. I appreciate your feedback and thoughts!