Top 120 UK Citation Sites & Directories
Finding the best place for your business citation can be a true time investment. Thankfully, this article is designed to provide you with the top directories for your citations. We cover the best citation sites in the UK in this list, including traffic, domain ratings, and backlink count. Your search for the best citation site ends here, so let’s get started!
Best 120 United Kingdom Directory Submission Sites
Reliable Local Citation Building
BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.
What is a citation on a Business directory?
A citation on a UK business directory is any mention of the name, address, and phone number of an UK business. It lists a business’ information in specific sites and directories that are either related to the United States, or the rest of the world.
While the name, address, and phone number make up the most significant and critical part of a citation, numerous other data points also play a role. These points can include a website, a business description, and photos or videos.
Why are citations important for Local SEO?
The idea behind a citation is that a mention of your business across the web should increase its popularity. The more popular a business is in Google’s eyes, the higher the chance to increase its local search rank. Citation building is part of the main ranking factor: prominence.
Google regularly investigates the web for information. If your business details across the web match the details on Google Business Profile, that’s a sign that your business is also more legitimate.
How to create citations for local businesses in the UK?
- Consistency. Make sure that all information you provide in your citation matches the information on every other directory site that you are listed on. Data consistency is one key to creating a citation that will increase traffic and prominence.
- Quality. All information listed should be relevant to your business. So, an United Kingdom located business should be listed on UK directory sites first. Listing your citations on other countries’ directory sites can be confusing to Google’s business algorithm, which wouldn’t improve your chances of being discovered first.
- Quantity. There are many UK directories available today, but you do not need to list your business citation on every directory to be discovered more readily. You only need to list your citation on the top directories in the United Kingdom, which are included in the list below. Depending on your business type, listing your citation on a niche-specific directory can be helpful as well.
- Do It For The Customer. When writing your citation, it is also important to keep the customer in mind. This is another reason to be consistent, as misleading or inconsistent information can decrease the trust potential customers will have in your business. Many people will check multiple directories for fact-checking purposes, so utilize your best photos, along with accurate information and strong business descriptions.
Frequently Asked Questions
How to perform a UK citation campaign?
There are several ways to create citations. Here are a few that I have used for my clients’ businesses:
- Professional Services. Brightlocal provides citation campaigns, including citation check-ups. It starts at rates as low as $2 per citation. (affiliate link)
- Manually. You can add your business to sites and directories yourself. It just takes time but it’s certainly the most reliable option.
- Fiverr. Not everything on Fiverr is pure BS. You will need to put some effort into searching for a reliable person who offers citation building. 120 citations can be as cheap as $5. However, if it’s the wrong person, it can turn your citation campaign into a nightmare.
What types of citations can I create?
There are two fundamental citation types: Structured & unstructured citation types. Then, there are also four citation categories: global, national, local, and industry-related citations.
- Unstructured citations can be any mentions of your business or links that act as a reference to your business on any sites that aren't designed to list business information at scale.
- Structured citations are mentions of your business on sites designed to list information about many similar businesses.
About the author
Tim Kahlert
Tim Kahlert is a dedicated SEO expert who's been helping agencies and small business owners succeed on local search and Google Maps for the last 5 years. He's the founder and CEO of Hypetrix.com. Tim frequently shares top-notch local SEO and Google Business Profile strategies on his channels. He also contributes to the Whitespark Local Search Ranking Factor Study. Click on his name or the social icons below to learn more and connect with Tim.
Reliable Local Citation Building
BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.
