Top 100 New Zealand Citation Sites & Directories

Searching for the best NZ citation sites and directories for your business is time-consuming. In this article, we’ll cover the top directories for your citations in New Zealand, including approximate traffic, domain ratings, and backlink count.

What is a citation on a Business directory?

A citation is an online reference to a business that is listed and can be found on online directories. Business citations include important key information about your business, including its’ address and primary phone number, which helps to make it easier for the public to find your business.

But basic contact and location information isn’t the only information you should include or what makes your business more accessible. Other points of data, such as a business website, relevant photos, and videos, also play important roles when creating your citation.

Why are citations important for Local SEO?

Your citation is created to increase the chance of your business being discovered more frequently and faster than competing businesses on directories. The more frequently your business is discovered on Canadian directories, the greater the chance of your business becoming a popular search option on search engines. Achieving a spot as a top result is one of the primary goals of citations, as it results in your business’ prominence.

Search engines, including Google, investigate the information provided on the Internet on a regular basis to ensure consistency. So, when the information about your business is consistent and accurate, search engines will present this information as legitimate.

Best 100 Directory Submission Sites for Local SEO in New Zealand

#	URL	Domain Rating	Backlinks	Traffic
1	twitter.com	98	64457844758	2552891288
2	linkedin.com	96	14902878532	760879483
3	google.com	95	67123088907	45773092343
4	youtube.com	92	43994521759	13971413350
5	apple.com	91	8708374073	393038590
6	facebook.com	89	76860779116	11601142546
7	bbb.org	88	383118654	27167208
8	bing.com	88	1946088665	1008724594
9	trustpilot.com	88	861192379	80906000
10	tripadvisor.com	88	319007501	173958265
11	vimeo.com	87	2036427499	134033293
12	yelp.com	86	504901665	164757191
13	dailymotion.com	85	377761287	152914939
14	foursquare.com	84	104136521	30265243
15	mapquest.com	82	96937928	36078708
16	bizjournals.com	82	139354282	16915550
17	crunchbase.com	80	52780858	10687072
18	patch.com	76	41713449	39725219
19	brownbook.net	74	4720326	231224
20	enrollbusiness.com	71	4571005	202103
21	tomtom.com	71	7094001	4359193
22	trademe.co.nz	70	3388613	3162552
23	tripadvisor.co.nz	70	2503481	4095040
24	tupalo.com	69	7858785	358983
25	2findlocal.com	67	6096503	400904
26	thefishsite.com	66	14508201	149822
27	spoke.com	66	5307281	271605
28	salespider.com	66	1529716	352867
29	ratebeer.com	65	4686566	681104
30	myhuckleberry.com	65	1029206	92381
31	yellow.co.nz	64	3075525	311595
32	ybw.com	64	803577	1084477
33	callupcontact.com	64	4739542	170661
34	ibegin.com	62	2141275	78638
35	find-us-here.com	62	2615552	158178
36	lacartes.com	61	1855607	449407
37	lawlink.com	61	103160	6701
38	neighbourly.co.nz	60	1112015	1115369
39	fyple.co.za	60	399288	10771
40	cybo.com	59	1884714	2367897
41	beanhunter.com	59	149404	8019
42	expressbusinessdirectory.com	59	1284222	48148
43	finda.co.nz	57	549368	62311
44	where2go.com	57	744062	228674
45	localist.co.nz	55	12557	38663
46	bizexposed.com	55	88233	120769
47	factual.com	54	163585	9328
48	fyple.co.nz	53	392265	4032
49	tourism.net.nz	51	239301	94360
50	whitepages.co.nz	51	219379	241060
51	locanto.co.nz	50	98247	292337
52	cylex.co.nz	43	7399	19090
53	centralotagonz.com	41	8035	11052
54	yelloyello.com	41	1500002	407
55	wand.com	40	22038	6711
56	infonews.co.nz	38	32588	1795
57	nearfindernz.com	38	2057	5091
58	nzdirectory.co.nz	38	23802897	551
59	nzs.com	38	27798	0
60	wises.co.nz	38	104621	0
61	yalwa.co.nz	38	156770	0
62	hotfrog.co.nz	38	62632	5976
63	wowcity.com	38	47421	1134
64	topdesignfirms.com	38	27221	3464
65	getfave.com	38	560897	1410
66	company.fm	38	11196	2776
67	nzpages.co.nz	37	14069	0
68	pathlegal.com	37	3583	2643
69	nzsearch.co.nz	36	71902	0
70	zoomin.co.nz	36	28664	6424
71	myweddingguide.co.nz	34	34280	2895
72	zipleaf.co.nz	34	121948	310
73	businessme.co.nz	33	856	0
74	tuugo.co.nz	33	109738	1706
75	whitianga.co.nz	32	4517	6721
76	zenbu.co.nz	32	40326	4449
77	yelp.co.nz	32	11805	4441
78	yellmy.com	32	7890	5136
79	gonzoz.com	30	1298	0
80	nzsbdirectory.co.nz	30	18756	210
81	gopher.co.nz	29	2234	0
82	2cu.co.nz	28	950	0
83	businesslist.nz	27	6512	0
84	finditonline.co.nz	27	777	233
85	directorynz.net	26	35426	292
86	hamiltoninfo.co.nz	25	1132	0
87	kompass.co.nz	24	503	0
88	w393.com	24	10500	0
89	ruralwomen.org.nz	24	1754	0
90	findus.co.nz	23	878	0
91	newzealandbd.com	23	1490037	0
92	cari.co.nz	22	1061	1662
93	kiwidirectory.co.nz	21	680	0
94	street-directory.co.nz	21	284	0
95	richmondunlimited.co.nz	20	519	2758
96	opendi.co.nz	19	908	0
97	bedandbreakfast-pages.com	19	498	0
98	mateofmine.com	17	3686	0
99	acourt.co.nz	14	977	0
100	biz-enz.com	14	762	0

What to consider when creating citations for local businesses in NZ?

When creating citations, remember the following qualities when writing, especially when creating citations to be discovered on the multiple directories in New Zealand.

Consistency. Any information that you choose to provide in your citation should match the information on every other directory site that you have listed your business on. Maintaining your data’s consistency is key in creating citations that will increase traffic and prominence.
Quality. Your citations should always be relevant to your business, including the directories your citation is listed. This means that since your business would be located in New Zealand, your citations should be listed on directories in New Zealand. Listing your business on New Zealand and the United States directories can confuse search engine algorithms, as they might produce misleading results to the public.
Quantity. There are several New Zealand directories out there, however, you don’t need to list your citations on each one. The only directories you should be concerned with are the top directories in New Zealand, which are listed below. Industry-specific directories also exist, where your citation can be found for those searching for a specific niche of business.
Do It For The Customer. When writing your citation, it is important to write with your customers in mind. Potential customers might also check multiple directories for accurate information, so be sure to use your best photos, along with accurate information and strong business descriptions. Inconsistent information will confuse and frustrate those who try to learn more about your business, which can deter potential customers.

Frequently Asked Questions

How do I create a citation?

You can create citations in three ways: manually, professionally, or by hiring a freelance citation creator. I have used Fiverr in the past to help clients create their citations, in which their rates start as low as $5. Brightlocal offers professional-grade citations and starts at a rate of $2 per citation. If you’d rather invest time than money, you can also create your citations on your own.

What types of citations can I create?

Business citations can be prepared in two ways: Structured and Unstructured. Within these two types, there are four subcategories: global, national, local, and industry-specific.

Structured citations are created with specific directories in mind, which contain businesses similar to yours. Unstructured citations are mentions of your business on general directories, which do not focus on industry-specific businesses.

What is the best citation site in New Zealand?

The best citation sites in New Zealand recommend your business and encourage customers to come to you. Directories that have high authority are the most used by the general public. So, when checking through the list of directories above, make note of the ones with the highest traffic and craft a top-rated citation to list on them.