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Top 100 New Zealand Citation Sites & Directories
Searching for the best NZ citation sites and directories for your business is time-consuming. In this article, we’ll cover the top directories for your citations in New Zealand, including approximate traffic, domain ratings, and backlink count.
Best 100 NZ Directory Submission Sites
Reliable Local Citation Building
BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.
What is a citation on a Business directory?
A citation on a NZ business directory is any mention of the name, address, and phone number of a New Zealand business. It lists a business’ information in specific sites and directories that are either related to the United States, or the rest of the world.Â
While the name, address, and phone number make up the most significant and critical part of a citation, numerous other data points also play a role. These points can include a website, a business description, and photos or videos.
Why are citations important for Local SEO?
The idea behind a citation is that a mention of your business across the web should increase its popularity. The more popular a business is in Google’s eyes, the higher the chance to increase its local search rank. Citation building is part of the main ranking factor: prominence.Â
Google regularly investigates the web for information. If your business details across the web match the details on Google Business Profile, that’s a sign that your business is also more legitimate.
How to create citations for local businesses in NZ?
- Consistency. Ensure the data you add is the same across all other directories/sites. Don't deviate from the business info you've used on the Google Business Profile. Data consistency is the key when creating citations for your NZ business.
- Quality. The sites you want your business listed on need to be related to your business. Meaning a NZ business should be listed on NZ or global sites and directories in the first place. It might confuse Google if you start to list your business on Indian directories, too.
- Quantity. There are thousands of business directories on the internet. The good news is: you don't need to list your business on all of them. List your business on the most popular directories and sites (see list above) and try to get some local and niche-related directories, too.
- Do It For The Customer. While citations may affect your local rankings, try to see them as another way to contact you. Customers don't only come to you from Google. Some might choose another directory. When creating the citations, use your best photos, a great business description, and accurate opening hours. Customers dislike false information.
Frequently Asked Questions
How to perform a NZ citation campaign?
There are several ways to create citations. Here are a few that I have used for my clients’ businesses:
- Professional Services. Brightlocal provides citation campaigns, including citation check-ups. It starts at rates as low as $2 per citation. (affiliate link)
- Manually. You can add your business to sites and directories yourself. It just takes time but it’s certainly the most reliable option.
- Fiverr. Not everything on Fiverr is pure BS. You will need to put some effort into searching for a reliable person who offers citation building. 120 citations can be as cheap as $5. However, if it’s the wrong person, it can turn your citation campaign into a nightmare.
What types of citations can I create?
There are two fundamental citation types: Structured & unstructured citation types. Then, there are also four citation categories: global, national, local, and industry-related citations.Â
- Unstructured citations can be any mentions of your business or links that act as a reference to your business on any sites that aren't designed to list business information at scale.
- Structured citations are mentions of your business on sites designed to list information about many similar businesses.
About the author
Tim Kahlert
Tim Kahlert is a dedicated SEO expert who's been helping agencies and small business owners succeed on local search and Google Maps for the last 5 years. He's the founder and CEO of Hypetrix.com. Tim frequently shares top-notch local SEO and Google Business Profile strategies on his channels. He also contributes to the Whitespark Local Search Ranking Factor Study. Click on his name or the social icons below to learn more and connect with Tim.
Reliable Local Citation Building
BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.
