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Top 100 New Zealand Citation Sites & Directories

Searching for the best NZ citation sites and directories for your business is time-consuming. In this article, we’ll cover the top directories for your citations in New Zealand, including approximate traffic, domain ratings, and backlink count.

Top New Zealand Citations

What is a citation on a Business directory?

A citation is an online reference to a business that is listed and can be found on online directories. Business citations include important key information about your business, including its’ address and primary phone number, which helps to make it easier for the public to find your business. 


But basic contact and location information isn’t the only information you should include or what makes your business more accessible. Other points of data, such as a business website, relevant photos, and videos, also play important roles when creating your citation.

Why are citations important for Local SEO?

Your citation is created to increase the chance of your business being discovered more frequently and faster than competing businesses on directories. The more frequently your business is discovered on NZ directories, the greater the chance of your business becoming a popular search option on search engines. Achieving a spot as a top result is one of the primary goals of citations, as it results in your business’ prominence. 

Search engines, including Google, investigate the information provided on the Internet on a regular basis to ensure consistency. So, when the information about your business is consistent and accurate, search engines will present this information as legitimate.

Best 100 Directory Submission Sites for Local SEO in New Zealand

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What to consider when creating citations for local businesses in NZ?

When creating citations, remember the following qualities when writing, especially when creating citations to be discovered on the multiple directories in New Zealand.

Frequently Asked Questions

How do I create a citation?

You can create citations in three ways: manually, professionally, or by hiring a freelance citation creator. I have used Fiverr in the past to help clients create their citations, in which their rates start as low as $5. Brightlocal offers professional-grade citations and starts at a rate of $2 per citation. If you’d rather invest time than money, you can also create your citations on your own.

What types of citations can I create?

Business citations can be prepared in two ways: Structured and Unstructured. Within these two types, there are four subcategories: global, national, local, and industry-specific. 

Structured citations are created with specific directories in mind, which contain businesses similar to yours. Unstructured citations are mentions of your business on general directories, which do not focus on industry-specific businesses.

What is the best citation site in New Zealand?

The best citation sites in New Zealand recommend your business and encourage customers to come to you. Directories that have high authority are the most used by the general public. So, when checking through the list of directories above, make note of the ones with the highest traffic and craft a top-rated citation to list on them.

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