Top 100 Local Citation Sites For Beauty and Cosmetics Businesses
Whether you specialize in high-end skincare products, everyday makeup essentials, or fragrant bath and body treats, attracting customers can be challenging in today’s competitive beauty landscape. However, there’s a powerful tool at your disposal: business directories for beauty and cosmetics businesses.
Best 100 Directory Submission Sites for Beauty and Cosmetics businesses
Reliable Local Citation Building
BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.
What is a citation and how does it help local SEO?
In terms of SEO, a citation is an online reference to a business that is designed to help customers find the right company for their needs. These citations include key info about the business, such as the address, contact information, and more. You can boost a citation by adding relevant photos, videos, social media links, and a link to your website.
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This will help make your business more accessible on search engines. Plus, by including the brick-and-mortar address and/or service area for your business, you’ll enhance your brand’s local online presence, making it easier for nearby customers to find you.
What are the benefits of business directories for beauty and cosmetics businesses?
In a general sense, business directories can help companies boost their SEO, especially locally. For beauty and cosmetic companies specifically, listing citations in a directory can help your customers find what they want. The beauty industry is saturated with brands, and customers often become overwhelmed in their search for the products and services they need.
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Thankfully, with a carefully crafted business citation, you can help potential customers decide if your business is right for them with just a quick glance. This is a far cry from the old days: when people had to slog through brick-and-mortar stores for hours just to find the one thing they needed. In short: your online presence can help shoppers find you. Business directories can help them do it faster.
How do business directories work for beauty and cosmetics businesses?
Directory submission sites for beauty and cosmetics businesses are designed to improve your chances of being discovered by online searchers. Mainly, this occurs by increasing the likelihood that a search engine will feature you as one of their top options—or at least on the first page of results.
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This can help you stand out from competitors and be more visible on search than other businesses. Search engine platforms, like Google, analyze the information on the internet regularly—looking for the most consistent and accurate information. If your website and citations include this kind of information, the search engine will be more likely to view your business as legitimate—and thus, more likely to feature your company on search results.
How to create citations for local Beauty and Cosmetics businesses?
- Consistency. Ensure the data you add is the same across all other directories/sites. Don't deviate from the business info you've used on the Google Business Profile. Data consistency is the key when creating citations for your Beauty and Cosmetics business.
- Quality. The sites you want your business listed on need to be related to your business. Meaning an Beauty and Cosmetics business should be listed on Beauty and Cosmetics business directories in the first place. It might confuse Google if you start to list your business on other directories, too.
- Quantity. There are thousands of business directories on the internet. The good news is: you don't need to list your business on all of them. List your business on the most popular directories and sites (see list above) and try to get some local and niche-related directories, too.
- Do It For The Customer. While citations may affect your local rankings, try to see them as another way to contact you. Customers don't only come to you from Google. Some might choose another directory. When creating the citations, use your best photos, a great business description, and accurate opening hours. Customers dislike false information.
Frequently Asked Questions
How to perform a citation campaign for an Beauty and Cosmetics business?
There are several ways to create citations. Here are a few that I have used for my clients’ businesses:
- Professional Services. Brightlocal provides citation campaigns, including citation check-ups. It starts at rates as low as $2 per citation. (affiliate link)
- Manually. You can add your business to sites and directories yourself. It just takes time but it’s certainly the most reliable option.
- Fiverr. Not everything on Fiverr is pure BS. You will need to put some effort into searching for a reliable person who offers citation building. 120 citations can be as cheap as $5. However, if it’s the wrong person, it can turn your citation campaign into a nightmare.
What types of citations can I create?
There are two fundamental citation types: Structured & unstructured citation types. Then, there are also four citation categories: global, national, local, and industry-related citations.Â
- Unstructured citations can be any mentions of your business or links that act as a reference to your business on any sites that aren't designed to list business information at scale.
- Structured citations are mentions of your business on sites designed to list information about many similar businesses.
About the author
Tim Kahlert
Tim Kahlert is a dedicated SEO expert who's been helping agencies and small business owners succeed on local search and Google Maps for the last 5 years. He's the founder and CEO of Hypetrix.com. Tim frequently shares top-notch local SEO and Google Business Profile strategies on his channels. He also contributes to the Whitespark Local Search Ranking Factor Study. Click on his name or the social icons below to learn more and connect with Tim.
Reliable Local Citation Building
BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.
