Best 100 Local Citation Sites for Beauty and Cosmetics Businesses
With your business featured on high-traffic citation sites, you can help your company stand out amongst all your competitors. But finding those websites is easier said than done. Thankfully, we’ve got a full list of some great options to choose from—along with crucial information to help you make your decision: such as approximate traffic, domain ratings, and backlink count.
What is a citation and how does it help local SEO?
In terms of SEO, a citation is an online reference to a business that is designed to help customers find the right company for their needs. These citations include key info about the business, such as the address, contact information, and more. You can boost a citation by adding relevant photos, videos, social media links, and a link to your website. This will help make your business more accessible on search engines. Plus, by including the brick-and-mortar address and/or service area for your business, you’ll enhance your brand’s local online presence, making it easier for nearby customers to find you.
What are the benefits of business directories for beauty and cosmetics businesses?
In a general sense, business directories can help companies boost their SEO, especially locally. For beauty and cosmetic companies specifically, listing citations in a directory can help your customers find what they want. The beauty industry is saturated with brands, and customers often become overwhelmed in their search for the products and services they need. Thankfully, with a carefully crafted business citation, you can help potential customers decide if your business is right for them with just a quick glance. This is a far cry from the old days: when people had to slog through brick-and-mortar stores for hours just to find the one thing they needed. In short: your online presence can help shoppers find you. Business directories can help them do it faster.
How do business directories work for beauty and cosmetics businesses?
Directory submission sites for beauty and cosmetics businesses are designed to improve your chances of being discovered by online searchers. Mainly, this occurs by increasing the likelihood that a search engine will feature you as one of their top options—or at least on the first page of results. This can help you stand out from competitors and be more visible on search than other businesses. Search engine platforms, like Google, analyze the information on the internet regularly—looking for the most consistent and accurate information. If your website and citations include this kind of information, the search engine will be more likely to view your business as legitimate—and thus, more likely to feature your company on search results.
Best 100 Beauty and Cosmetics business Directory Submission Sites for Local SEO
What factors should you consider when creating citations for local beauty and cosmetics businesses?
Like most businesses, your goal in writing citations should be to make them as accurate, relevant, and consistent as possible. Here are some more tips to help your citations get discovered by search engines:
Frequently Asked Questions
How do I create a citation for a beauty & cosmetics business?
Once you have the information you want to feature, creating a citation is as easy as finding the right tools; you can do this manually, with a service, or through a service provider. Each of these options has its own benefits, but costs different amounts of time and/or money. Brightlocal has great resources to help you write citations yourself—or you can pay them to create professional-grade citations for you. You can also hire a freelancer to do it. Try freelance marketplaces such as Fiverr or Upwork.
How much does it cost to list my beauty and cosmetics business on online directories?
Listing your business can be free—or cost a minimum of $5 per citation—depending on the citation creation method you choose. Making citations on your own is free. A service, like Brightlocal, usually charges about $2 per citation. Freelancers typically charge a minimum of $5 per citation.
What are some different kinds of business citations?
Business citations can be structured or unstructured. Each type has four subcategories: global, national, local, and industry-specific. Structured citations are created with specialized directories in mind—such as directories for a certain area or industry. Unstructured citations are very general, without a focus on industry or location—though that information might still be included.
What is local citation management for a beauty & cosmetics business?
Local citation management is all about choosing citation sites that will be most likely to be used by local customers. You can find this information by looking at data like approximate traffic, domain ratings, and backlink count. The best citation sites in your area will recommend your business and encourage customers to come to you. So, when checking through the list of directories above, make a note of the ones with the highest traffic to feature your citations.