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local citation sites for beauty and cosmetics businesses

Top 100 Local Citation Sites For Beauty and Cosmetics Businesses

Whether you specialize in high-end skincare products, everyday makeup essentials, or fragrant bath and body treats, attracting customers can be challenging in today’s competitive beauty landscape. However, there’s a powerful tool at your disposal: business directories for beauty and cosmetics businesses.

Best 100 Directory Submission Sites for Beauty and Cosmetics businesses

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Reliable Local Citation Building

BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.

What is a citation and how does it help local SEO?

In terms of SEO, a citation is an online reference to a business that is designed to help customers find the right company for their needs. These citations include key info about the business, such as the address, contact information, and more. You can boost a citation by adding relevant photos, videos, social media links, and a link to your website.


This will help make your business more accessible on search engines. Plus, by including the brick-and-mortar address and/or service area for your business, you’ll enhance your brand’s local online presence, making it easier for nearby customers to find you.

What are the benefits of business directories for beauty and cosmetics businesses?

In a general sense, business directories can help companies boost their SEO, especially locally. For beauty and cosmetic companies specifically, listing citations in a directory can help your customers find what they want. The beauty industry is saturated with brands, and customers often become overwhelmed in their search for the products and services they need.


Thankfully, with a carefully crafted business citation, you can help potential customers decide if your business is right for them with just a quick glance. This is a far cry from the old days: when people had to slog through brick-and-mortar stores for hours just to find the one thing they needed. In short: your online presence can help shoppers find you. Business directories can help them do it faster.

How do business directories work for beauty and cosmetics businesses?

Directory submission sites for beauty and cosmetics businesses are designed to improve your chances of being discovered by online searchers. Mainly, this occurs by increasing the likelihood that a search engine will feature you as one of their top options—or at least on the first page of results.


This can help you stand out from competitors and be more visible on search than other businesses. Search engine platforms, like Google, analyze the information on the internet regularly—looking for the most consistent and accurate information. If your website and citations include this kind of information, the search engine will be more likely to view your business as legitimate—and thus, more likely to feature your company on search results.

How to create citations for local Beauty and Cosmetics businesses?

Frequently Asked Questions

How to perform a citation campaign for an Beauty and Cosmetics business?

There are several ways to create citations. Here are a few that I have used for my clients’ businesses:

  1. Professional Services. Brightlocal provides citation campaigns, including citation check-ups. It starts at rates as low as $2 per citation. (affiliate link)
  2. Manually. You can add your business to sites and directories yourself. It just takes time but it’s certainly the most reliable option.
  3. Fiverr. Not everything on Fiverr is pure BS. You will need to put some effort into searching for a reliable person who offers citation building. 120 citations can be as cheap as $5. However, if it’s the wrong person, it can turn your citation campaign into a nightmare.

What types of citations can I create?

There are two fundamental citation types: Structured & unstructured citation types. Then, there are also four citation categories: global, national, local, and industry-related citations. 

About the author

Tim Kahlert

Tim Kahlert

Tim Kahlert is the founder & CEO of He is a passionate SEO professional who has been helping agencies and small business owners succeed on local search and Google Maps for the past 5 years. He's regularly sharing high-quality local SEO & Google Business Profile strategies on his channels. Tim is also a contributor to the Whitespark Local Search Ranking Factor Study. Click on the author name or the social icons below to learn more and connect with Tim.

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Reliable Local Citation Building

BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.

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