Top 90 Local Citation Sites for Catering Services
Up until more recently, catering businesses survived mostly on word-of-mouth. Thankfully, the technological age has changed all that. Now, you can use local SEO to optimize your online presence and get more catering clients. We’ve made it even easier (and faster) with this expert-vetted list of catering company business directories, organized by traffic, domain ratings, and backlink count.
Best 90 Directory Submission Sites for Catering Businesses
Reliable Local Citation Building
BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.
What is a local citation and what does it mean for SEO?
Local citations are online references to specific businesses concentrated within a certain service area. Most of these citations include important information about your business, such as your address and contact information, but they may also include additional content such as links to your website and social media pages. They may even include high-quality videos and photos to help legitimize your business.Â
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Altogether, this information makes it easier for potential clients within your service area to find your business. It also makes it more likely that they will choose you as their catering service provider, since being listed on a reputable business directory makes your company appear to be more trustworthy. This means you’ll have a stronger online presence and better SEO overall.
What are the main benefits of business directories for catering companies?
In addition to the general benefits listed above, there are also a variety of other reasons to list your catering business in one or more online directories. Here are our top choices:
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1. Ordering Accuracy – These online listings usually link potential customers to your website or ordering platform, where they can place an order when they are ready. Data has shown that online ordering platforms such as these have a much lower failure rate than human-to-human ordering which, in turn, can increase your customer satisfaction.Â
2. Lower Costs – With high quality citations listed in high-value directories, you can get customers coming to you, instead of the other way around. This means that you will be able to spend less time and money trying to find clientele and more of both making your business better.
3. Happier Customers – Because online directories are streamlined to help customers find the exact services they need in the exact service area they need it, the customers that do end up ordering from you are more likely to be satisfied with your service. This increases the chance that they will use your services again, and may even increase the likelihood of a happy client review.Â
What is the purpose of a catering business directory?
As you might have already guessed from the information above, citations are designed to increase the chances of your business being discovered. When you post your citations in local directories, this likelihood increases significantly, giving you a leg up on your competitors listed in general directories.
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This is because, in addition to making it more likely for your business to be noticed by human eyes, these citations make you more prominent to search engines as well. Ideally, you want your business to eventually be considered so reputable for your service area and niche that you are listed in the top search suggestions for primary search engines, such as Google.
How to create citations for local catering businesses?
- Consistency. Ensure the data you add is the same across all other directories/sites. Don't deviate from the business info you've used on the Google Business Profile. Data consistency is the key when creating citations for your Catering business.
- Quality. The sites you want your business listed on need to be related to your business. Meaning a Catering business should be listed on Catering Business directories in the first place. It might confuse Google if you start to list your business on other directories, too.
- Quantity. There are thousands of business directories on the internet. The good news is: you don't need to list your business on all of them. List your business on the most popular directories and sites (see list above) and try to get some local and niche-related directories, too.
- Do It For The Customer. While citations may affect your local rankings, try to see them as another way to contact you. Customers don't only come to you from Google. Some might choose another directory. When creating the citations, use your best photos, a great business description, and accurate opening hours. Customers dislike false information.
Frequently Asked Questions
How to perform a citation campaign for a Catering business?
There are several ways to create citations. Here are a few that I have used for my clients’ businesses:
- Professional Services. Brightlocal provides citation campaigns, including citation check-ups. It starts at rates as low as $2 per citation. (affiliate link)
- Manually. You can add your business to sites and directories yourself. It just takes time but it’s certainly the most reliable option.
- Fiverr. Not everything on Fiverr is pure BS. You will need to put some effort into searching for a reliable person who offers citation building. 120 citations can be as cheap as $5. However, if it’s the wrong person, it can turn your citation campaign into a nightmare.
What types of citations can I create?
There are two fundamental citation types: Structured & unstructured citation types. Then, there are also four citation categories: global, national, local, and industry-related citations.Â
- Unstructured citations can be any mentions of your business or links that act as a reference to your business on any sites that aren't designed to list business information at scale.
- Structured citations are mentions of your business on sites designed to list information about many similar businesses.
About the author
Tim Kahlert
Tim Kahlert is a dedicated SEO expert who's been helping agencies and small business owners succeed on local search and Google Maps for the last 5 years. He's the founder and CEO of Hypetrix.com. Tim frequently shares top-notch local SEO and Google Business Profile strategies on his channels. He also contributes to the Whitespark Local Search Ranking Factor Study. Click on his name or the social icons below to learn more and connect with Tim.
Reliable Local Citation Building
BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.
