Top 70 Local Citation Sites for Florists

Can florists use citation sites?

Whether you specialize in floral arrangements for large-scale events like weddings, funerals, and graduations—or you focus on more personalized arrangements for Valentine’s Day, anniversaries, and birthdays—you might be wondering how you can get your business noticed. Business directories for florists are the answer. Read on to learn how floral business directories can help your company bloom.

What is a citation and how does it help with local SEO?

To put it simply, a citation is an online reference to your business organized in a business directory. Potential customers access these directories to find companies that can fulfill their needs.

No matter what the industry, business citations always include key information about your business, including your address, phone number, and website. It may also include photos, videos, and links related to your business’ online presence. These different elements combine in order to make it easier for potential customers to find your business; review your service and product offerings; and decide if you would be the right fit for them.

What are the benefits of directory submission sites for florists?

Here’s the thing: you could have the greatest products, the most influential services, and the most charming shop on the planet. Unfortunately, none of that is going to matter if customers don’t know about your business. Nowadays, people tend to search online before they ever visit a place in-person—even one with physical merchandise like a florist. This means that boosting your online presence is crucial to getting your floral business noticed.

Aside from improving your site’s general SEO, getting your business listed in local directories is the most effective way to influence your online power. In addition, when you choose sites specific to your industry (such as directories for florists) or to a key clientele (such as directories for brides and wedding planners), you can help increase your chances of being discovered even more so than if you had just listed your business on a general local directory.

What is the purpose of a floral business directory?

Citations are designed to increase the chances of your business being discovered by people shopping for the services and products that you offer. Often, these citations can help your business be discovered more frequently, and more quickly, than your competitors who choose not to use citations. The more often your business is discovered, the more likely it is that search engines will choose to feature your business as a popular search option—allowing more people who wouldn’t find your business otherwise to see you right away. This type of prominence is ideal for attracting new customers and enhancing your online presence.

Best 70 Florists Directory Submission Sites for Local SEO

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How do I create citations for my local floral business?

Now that we’ve established how important citations are for your business, it’s time to go into more detail about how to make them effective. If you want these citations to be discovered in multiple directories for your area, be sure to keep in mind the key aspects of quality citations.

Consistency. Search engines tend to prioritize citations that stay consistent. This means that it's important to match all of the information you include in one citation to any other listings you create, as well as the content on your website. This will help increase online traffic and prominence on search engines.
Quality. Don't just list citations anywhere. Instead, make sure the citation sites you choose (as well as the information you include in your listing) is relevant to your business. It's also a good idea to choose sites that help you pinpoint your service area. Posting listings with references to places outside of your service area can often confuse search engine algorithms. They might also mislead, and even deter, potential customers.
Quantity. As you'll see when you research local directories, there are quite a few to choose from. Don't feel like you need to list your business on every single one. Instead, focus on the top directories in your area; we've included a list of our favorites below. You can also use industry-specific directories, such as those made specifically for florists, to offer more relevant results to your customers.
Priority. No matter where you post your citations, always keep your customers top-of-mind. Potential customers will want to know that the information they find is consistent, accurate, and detailed enough to help them make their decision. They will likely search multiple directories, too—which is why it is so important to keep the information you display consistent across all of the platforms that you use.

Frequently Asked Questions

1. How do I create a citation for a florist business?

You can create citations yourself, pay a service, or hire a professional. The method you choose just depends on how much time and money you are willing to invest in your citations. Resources like Brightlocal make it easy to create your own citations. Brightlocal also offers a professional-grade citation service if that works better for you. If you’d rather hire a professional, try freelance marketplaces such as Fiverr or Upwork.

2. How much does it cost to list my florist business on online directories?

Listing your business in a directory can cost you as little as $0-$5 per citation. Directories often do not charge you to feature your business, so the main cost will come from creating the listing. Making citations on your own can cost as little as $0. A service like Brightlocal costs about $2 per citation. Freelance professionals often charge as little as $5 per citation.

3. What are the different kinds of business citations?

There are two main kinds of business citations, structured and unstructured. Unstructured citations are typically used for general directories, which don’t tend to focus on your industry. Structured citations are prepared for specific directories, such as global, national, local, and industry-specific sites.

4. What is local citation management for a floral business?

Local citation management is just a fancy way of saying “choosing citation sites that will be most likely to be resourced by local customers”. The most effective citation sites in your area will help you promote your business by encouraging customers to come to you. These sites typically have “high authority”, which means that they are most often used by the general public. The list we’ve provided includes a section for site traffic, which will be the most accurate indicator of authority.