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PRIVACY POLICY FOR HYPETRIX LTD

Effective Date: June 23, 2026

1. INTRODUCTION AND DATA CONTROLLER

Welcome to the Privacy Policy of Hypetrix Ltd. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how Hypetrix Ltd (“the Company”, “we”, “us”, or “our”) collects, uses, processes, discloses, and safeguards your personal data when you visit our website (hypetrix.com), download our free resources (such as the Local SEO Bible), purchase our digital tools and subscriptions (such as The Ultimate Local SEO Checklist), or utilize our specialized consulting, local search optimization, and review removal management services (collectively, the “Services”).

For the purposes of the EU General Data Protection Regulation (GDPR) (EU) 2016/679 and the Cypriot Protection of Natural Persons with regard to the Processing of Personal Data Law 125(I)/2018, the Data Controller is:

  • Company Name: Hypetrix Ltd

  • Registration Number: HE 421956 (Registered in Cyprus)

  • Corporate Jurisdiction: Cyprus, European Union

  • Contact Email: [email protected]

2. THE TYPES OF PERSONAL DATA WE COLLECT

Depending on how you interact with our website and Services, we may collect and process the following categories of personal data:

  • Identity Data: First name, last name, business name, username, or similar identifiers.

  • Contact Data: Billing address, physical address, business location, email address, and telephone number.

  • Financial & Transaction Data: Bank account details and payment card information (which are securely collected and processed directly by our third-party checkout partners like Stripe), transaction history, invoices, and details of services or subscriptions you have purchased from us.

  • Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, location data, browser plug-in types, operating system, device data, and other technology tracking variables on the devices you use to access this website.

  • Usage Data: Metrics on how you browse our website, interact with our content, read our blog posts, or view our resource options.

  • Service & Asset Data: Information explicitly provided by you to enable us to fulfill our SEO and reputation consulting operations. This includes Google Business Profile IDs, URLs, company listing data, customer review transcripts (for fake review removal analysis), business descriptions, and relevant optimization details.

  • Marketing & Communications Data: Your preferences in receiving newsletters, SEO tips, or digital product updates from us, and your communication preferences.

We do not collect any Special Categories of Personal Data (e.g., health data, political beliefs, racial or ethnic details) or information regarding criminal convictions.

3. HOW WE COLLECT YOUR PERSONAL DATA

We utilize multiple collection funnels to gather data from and about you:

  • Direct Interactions: You voluntarily provide us with Identity, Contact, and Financial data by executing checkout forms, submitting messages via our Contact Form, downloading the Local SEO Bible, or providing credential metrics required for Google Business Profile optimization and review response support.

  • Automated Technologies: As you navigate hypetrix.com, we may automatically collect Technical and Usage Data through cookies, server logs, analytics tracking scripts, and related software parameters.

  • Third-Party Platforms: We interact heavily with third-party directories and map platforms (most notably Google LLC / Google Business Profile and social communities like Facebook, LinkedIn, or Trustindex) to retrieve your publicly accessible business listings and public review histories for optimization.

4. PURPOSES AND LEGAL BASES FOR PROCESSING

Under GDPR, we must establish a clear legal framework to process your personal data. We utilize the following lawful bases:

  1. Performance of a Contract: To register you as a client, process transaction fees via Stripe checkout, deliver digital tools (such as The Ultimate Local SEO Checklist), handle account creation, and perform professional SEO consulting/listing management.

  2. Consent: To process your inquiries submitted via the contact form, or to send you specialized email marketing and localized SEO tips when you opt into our lists. You may withdraw your consent at any time.

  3. Legitimate Interests: For the technical administration of our website, security audits, anti-spam validation (such as CAPTCHA processing or math problems on contact boxes), network protection, and evaluating overall website performance to improve user experience.

  4. Compliance with Legal Obligations: To preserve corporate records, financial accounting invoices, tax files, and legal declarations in line with Cypriot statutory laws.

5. DATA RETENTION

We store your personal data only for as long as necessary to satisfy the specific purposes it was collected for, including legal, structural, or accounting reporting mandates.

  • Customer & Transaction Records: Maintained for up to 7 years following contract termination to strictly comply with Cyprus corporate and tax audit frameworks.

  • General Inquiries & Messages: Retained for up to 2 years from the last communication point, unless the contact converts into an active service relationship.

  • Marketing Subscriptions: Kept active until you withdraw consent. You can immediately object to or terminate marketing emails by using the “Unsubscribe” mechanism integrated into every email we transmit.

6. DISCLOSURE AND SHARING OF PERSONAL DATA

Hypetrix Ltd does not sell or lease your personal information. We share relevant data elements strictly with trusted data processors who enable our business ecosystem, including:

  • Payment Infrastructure Providers: Secured transaction tools, primarily Stripe, to safely manage e-commerce checkouts and subscriptions without storing full card profiles on our local databases.

  • Platform Ecosystems: To execute business profile services, review removal support, and optimization, necessary listing indices are shared with and processed via Google LLC and associated map engines.

  • IT & Systems Management: Providers handling our cloud hosting, website firewalls, contact forms, database storage, and automated email delivery mechanisms.

  • Professional Corporate Consultants: Certified auditors, accountants, legal advisors, and banking representatives operating within Cyprus or the broader European Union.

  • Regulatory & Administrative Organs: Judicial courts or government registries if required under valid EU law or subpoena parameters.

7. INTERNATIONAL DATA TRANSFERS

As an EU-based entity in Cyprus, your personal data is handled under robust European privacy standards. However, because some of our processing infrastructure and platform providers (such as Google or Stripe) have data centers in jurisdictions outside the European Economic Area (EEA), your information may occasionally be transferred globally.

For any cross-border data movements outside the EEA, Hypetrix Ltd implements appropriate safety guarantees approved by the European Commission, such as:

  • Utilizing European Commission Standard Contractual Clauses (SCCs).

  • Verifying that third-party processing tools are registered under the EU-U.S. Data Privacy Framework.

8. YOUR GDPR DATA PROTECTION RIGHTS

If you are located in the EEA or are a European citizen, you possess clear rights under the GDPR regarding your personal information:

  • Right of Access: You can demand a structured copy of all personal details we hold about you.

  • Right to Rectification: You can request the correction of any out-of-date, faulty, or missing information.

  • Right to Erasure (“Right to be Forgotten”): You can instruct us to permanently delete your data when it is no longer required for active contractual obligations or statutory requirements.

  • Right to Restrict Processing: You can ask us to pause data processing operations under specific contextual frameworks.

  • Right to Data Portability: You can request that we port your data to yourself or directly to another provider in a machine-readable format.

  • Right to Object: You have an absolute right to halt direct marketing or to object to processing justified via our legitimate interests.

  • Right to Withdraw Consent: Where data processing relies entirely on your explicit permission, you can revoke this choice immediately.

To enforce any of these rights, contact us at [email protected]. We verify identities carefully and answer all legitimate compliance requests within one calendar month.

9. COOKIES AND SITE TRACKING

Hypetrix Ltd utilizes browser cookies and session logs to maintain system features, speed up page responses, and assess user trends. You can fully customize, reject, or lock browser cookies via your individual browser parameters. Please note that toggling off essential cookie trackers may cause certain e-commerce checkouts or dynamic layers on hypetrix.com to experience reduced functionality. To learn more, consult our standalone Cookie Policy.

10. DATA SECURITY MEASURES

We have deployed strict electronic, organizational, and physical security measures to guarantee your data does not fall victim to accidental destruction, theft, unauthorized breaches, alterations, or disclosures. Access to customer metadata is sandboxed and limited exclusively to staff, contractors, or agents who require the metrics to operate active SEO campaigns or consulting requests. They operate under a strict legal duty of total confidentiality.

11. CHILDREN’S PRIVACY

Our platforms, checklist guides, and professional digital marketing solutions are built solely for business owners, agencies, and adult professionals. We do not knowingly target or harvest details relating to individuals under the age of 18. If a minor has supplied us with data without parental consent, we will purge it instantly.

12. AMENDMENTS TO THIS POLICY

Hypetrix Ltd reserves the right to revise, update, or shift this Privacy Policy at any time to align with new service frameworks or evolving EU digital regulations. Updated documents will always be uploaded onto this page with an adjusted “Effective Date” at the top. We encourage users to inspect this text regularly.

13. COMPLAINTS AND SUPERVISORY CONTACT

If you have any questions or unresolved requests concerning our management of your data, please email us at [email protected].

You also possess the legal right to escalate complaints directly to the official regulatory authority governing data protection in Cyprus:

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