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local citation sites for counsellors & therapists

Best 70 Local Citation Sites for Counsellors & Therapists

With mental health awareness gaining traction, people are much more accepting of everyday people getting support through therapy. This means that more and more people are going to be seeking out counsellors and therapists, whether they suffer from mental illness or just average stress. Citation sites are a great way for private practices to take advantage of this natural growth by helping clients find them.

Best 70 Directory Submission Sites for Counsellors & Therapists

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Reliable Local Citation Building

BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.

What is a citation and how does it help local SEO?

A citation is a reference to a business, found on online directories. These listings usually feature important information about each business, including their address, primary phone number, website, and sometimes even photos. Citations help boost local SEO for your business because, depending on the counseling directory that you use, it will make local clients more likely to find your practice when searching for a therapist. They also help to create a backlink to your website, where potential clients can find out more about how you can help them and how they can get started. 

What are the benefits of local citations for therapists?

In addition to helping your business be more discoverable overall, citations can also help enhance the reputation of your business by making it more reputable to search engines and clients alike. The more often your business is mentioned in a consistent way, the more likely search engines will consider it to be a reliable resource. To add on to this benefit, using a citation directory focused on your specific service area makes it even more likely that you will attract new clients, since people often search for local services. It is typically only after they cannot find what they are looking for that they will expand their search to other cities. And since patients are far more likely to seek help if they can access it locally and quickly, you’ll be able to help more people through local citations—as opposed to general ones.

What is the purpose of business directories for counsellors?

In general, quality citations can greatly increase the chances of your practice being discovered by potential clients, increasing your influx of work. In fact, depending on the sites you choose, you can also help your business be discovered more frequently and more quickly than your competitors. Regardless, the more often your business is discovered online, the more search engines will link to it. It can also increase the chances that search engines will feature your practice in their top search results. This creates a self-perpetuating cycle of incoming business that will help you grow your therapy private practice.

How to create citations for local counsellors?

Frequently Asked Questions

How to perform a citation campaign for an Counsellors business?

There are several ways to create citations. Here are a few that I have used for my clients’ businesses:

  1. Professional Services. Brightlocal provides citation campaigns, including citation check-ups. It starts at rates as low as $2 per citation. 
  2. Manually. You can add your business to sites and directories yourself. It just takes time but it’s certainly the most reliable option.
  3. Fiverr. Not everything on Fiverr is pure BS. You will need to put some effort into searching for a reliable person who offers citation building. 120 citations can be as cheap as $5. However, if it’s the wrong person, it can turn your citation campaign into a nightmare.

What types of citations can I create?

There are two fundamental citation types: Structured & unstructured citation types. Then, there are also four citation categories: global, national, local, and industry-related citations. 

About the author

Picture of Tim Kahlert

Tim Kahlert

Tim Kahlert is the founder & CEO of He is a passionate SEO professional who has been helping agencies and small business owners succeed on local search and Google Maps for the past 5 years. He's regularly sharing high-quality local SEO & Google Business Profile strategies on his channels. Tim is also a contributor to the Whitespark Local Search Ranking Factor Study. Click on the author name or the social icons below to learn more and connect with Tim.

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Reliable Local Citation Building

BrightLocal offers a pay-as-you-go local citation-building service that allows you to improve local search visibility without recurring fees. Note: The link below is an affiliate link.

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