Top 70 Citation Sites for Graphic & Web Design Companies
Can I use citation sites for my graphic design company?
What is a citation and what does it have to do with local SEO?
A citation is actually pretty simple: it’s a reference to a business. People find these online whenever they do a quick Google search for “web design companies near me”. The citation then provides the searcher with key info about your business, such as your address, contact information, website, and service area. It might also include links to social media profiles, content, or other related websites to help refer people to your business.
Citations matter all the time, but with local SEO, they’re especially important. Since they include your physical office location or service area, they can help customers find you. They can also prevent search engines from getting confused by helping them connect customers to more relevant results.
What are the benefits of local citation sites for graphic and web design businesses?
Since graphic and web design companies are already in the business of digital collateral, business directories are especially useful for this niche. Almost all of your customers are going to find you online first. This means that most of your customer outreach should be online too.
In comparison to other outreach methods, citations can be a great way to:
- Save time
- Save money
- Increase your credibility
Â
There is also the point of local citations to consider. You may think that, being a digital-based business, you’d have little need to outreach to local customers. But you’d be wrong. In fact, customers are far more likely to choose companies that are within their area even if they don’t actually need to meet them in person.
What is the purpose of business directories for graphic and web design businesses?
Directory submission sites for graphic and web design businesses are used to help bring customers to you by making recommendations based on their search. By listing your business on a directory, you can help your business grow by:
- Helping your website be discovered more often
- Getting discovered more quickly than competitors
- Becoming a popular result on search engines
Â
Search engines are constantly analyzing data to find out what sites are the most relevant to searchers. They also look for information that is consistent and accurate. The more often your business is discovered via citation sites, the more likely that search engines will consider your business to be a legitimate resource. This will make it more likely to recommend your business to search engine users.
Best 70 Graphic and Web Design Businesses Directory Submission Sites for Local SEO
How do you create citations for a graphic design business?
Creating citations for a digital design business is not much different than creating one for any other business. However, there are some important points to consider before you begin.Â
- Consistency. Any information you use in your citations should match. Don't add different information in different places. Most customers check more than one listing when researching a new business, and they will often get confused or deterred if they see conflicting info. This kind of conflict also confuses search engines which can cause them to recommend your business to the wrong people.
- Quality. Don't just list your business anywhere. Choose directories that are relevant to your service area, industry, and the kinds of clients you want to attract. This will help you find the right people. It can also help search engines understand what your business is all about, so they can recommend it with more relevance.
- Quantity. The great thing is, citations don't need to take a lot of time. You don't need to list your business on every single one to make your citations effective. You just need to list it on the right ones. Ideally, you should choose relevant directories with the highest visitor traffic. These sites are going to make you more visible to potential clients.
- Priority. Don't forget: keep your customers top of mind! When you are trying to decide which directories to use and what information to include in your citations, think about the people you are targeting. What do they want to get? What do they want to know? What would be most likely to convince them to choose your company? Inconsistent, inaccurate, or irrelevant information will just scare away your customers.
Frequently Asked Questions
1. How do I create a citation for my graphic design business business?
To create a citation for your graphic design business, decide if you want to create the citations yourself or have someone else do it. If you want to do it yourself, check out Brightlocal for some resources. Brightlocal also offers a professional citation service you can use for less than you might pay a professional. If you want the professional touch, try hiring a freelancer. Marketplaces like Fiverr or Upwork are good places to start.
2. How much will it cost to list my web design business on online directories?
Many online directories don’t charge anything to list on their sites. Most often, the cost will be from making the actual citation. Doing it yourself can cost as little as $0. Services like Brightlocal might cost about $2 for each citation. Hiring a freelancer can cost as little as $5 each citation.
3. Are there different kinds of business citations?
Yes, there are structured and unstructured citations that can be organized into subcategories like global, national, local, and industry-specific. Structured citations are usually made for specific directories designed for your service area or industry. Unstructured citations are usually used for general directories.Â
4. What is local citation management for a graphic or web design business?
Local citation management is about choosing sites that will be used more often by the customers you want to attract—those within your area. The best kind of directory is one that recommends your business to searchers. Usually, you’ll want to choose a directory that has high authority. This usually means one with higher visitor traffic.
