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50 Smart Google Business Profile Post Ideas

by Tim Kahlert
by Tim Kahlert

February 3, 2022

50 smart google business profile post ideas

Create a Content Factory for Google Business Profile

You’ve probably already noticed that posting on Google Business Profile can attract new customers and even helps rank in local search. The majority of small businesses doesn’t know what to post other than crafting boring sales pitches.

Great Google Business Profile post ideas are rare and you can just use the following ideas to stand out from the competition so easily!

Don’t worry, this guide will help you create a content factory so that you’ll never run out of Google Business Profile post ideas again. 

The Overall Objective

Before you start publishing on Google Business Profile, you will need to understand its nature. Customers perceive Google Business Profile posts best practices as additional information to the actual GBP. Remember, your primary goal is to build trust and credibility. Selling can be a part of it, though it shouldn’t be the overall objective. It’s basically a branding channel for local businesses. Customers don’t only want to see offers and sales pitches, they also want to see what you’re up to and whether you’re an active business. 

That is where creative GBP posts come to play. Try to make your potential customers excited about your business. 

From my experience, the best brands don’t just sell. They always focus on adding some value to their content. Try to direct your focus from personal gain to serving others. This mindset can have an incredible impact on the results.

As soon as I started helping people online becoming better marketers and stopped trying to focus on self-growth, my inbox was flooded with inquiries including hot leads.

How do you know what valuable Google Business Profile Post content is?

Your customers decide what’s beneficial to them and what isn’t. The only way to figure that out is through testing various content strategies continuously. 

Marketing on GBP is not just a monologue, it’s always a conversation. Just because you don’t see a direct response doesn’t mean there is no response at all. You’re still talking to someone whose response could be a call, a newsletter signup, a recommendation to a friend, or even becoming a new customer. 

Pro tip: When you create a new post, visualize the person you’re talking to. Imagine your perfect customer and try to envision a reaction. Defining your audience and figuring out what might be relevant to them is crucial to your success. That person changes depending on the type of business. 

Google Business Profile Post Ideas

1. Showcase work on a local project

2. Share valuable tips and tricks about your services, business, products and link to them. 

3. Share a relevant blog post that contains a little teaser including a call to action

4. Show before and after results of a project you’ve done. Don’t forget to add pictures of your work. 

5. Publish information about new laws or regulations in your industry/area. Add appropriate links/CTAs to your post to increase relevance through authority outbound links. 

6. Share a list of myths or misconceptions in your industry. People love to read about typical myths in their industry. 

7. Share a lesson you’ve learned from years in business. That doesn’t only entertain your potential customers but can also educate people who would like to start a business themselves. 

google business profile post ideas learning

8. Tell a short funny, or exciting story about your business / daily work

9. Share job offers. Add a link to Craigslist or Indeed or other job sites. 

10. Share pictures of your employees working on projects. Make sure they look friendly. 

11. Share a case study or a client success story

12. Explain how a service/product you offer changes the way you work

13. Introduce local businesses you partner with (cooperations, collaborations…)

14. Share a picture of a happy employee who’s just left your company and wish them well

15. Create a brief how-to guide on a relevant topic of your choice

16. Share industry-relevant statistics

17. Share appealing videos and images – of real humans – to boost trust and credibility

18. Explain a complex service in detail

19. Share other social channels and what you do to raise brand awareness, don’t forget to explain why people should follow you (CTA)

google business profile post idea follow

20. Promote an upcoming local event by using the event tab

21. Create a custom offer for new followers only (up to 2 weeks)

22. Create a post that promotes your custom offer, which is supposed to incentivize customers to follow you on Google

23. Add a product (only companies from specific industries are allowed to post products)

24. Show what you’re working on right now

25. Share a short list of FAQ about your business

google business profile post ideas FAQ

26. Humor works well – share a popular meme or funny picture from your industry or create one yourself

27. Share stories about your brand, history, how you’ve established new services/products, etc.

28. Describe a typical day

29. Share interviews or press releases

30. Share posts about trending topics from your industry/area

31. Re-share old but still relevant content

32. Share images of happy customers, particularly when they use your product/service

33. Use select dates to your advantage and share Easter, birthday, or Christmas greetings

34. Share behind the scenes pictures/videos

google business profile post ideas behind the scenes

35. Introduce your audience to a new team member or someone who’s just got promoted

36. Leverage the messaging feature and tell your customers (or even incentivize) to leave a message (E.g., give something away for free or for a considerable discount to everyone who sends a message on Google)

37. Share your opinion on a trending topic (pros/cons)

38. Post a video testimonial or share a text/image testimonial with a screenshot

39. Share your Google reviews (Marketing Kit)

google business marketing kit

40. Post a reminder to leave a review

41. Share your updated opening hours

42. Share a happy hour or a specific time when you offer discounts

43. Remind your customers to consider certain weather conditions

44. Give expert advice on specific products

45. Create a top ten list (E.g., of things you like about your industry)

46. Try to predict the future and tell your audience what you think is the next big thing in your industry

47. Share quotes from the office/your employees

 I choose a lazy person to do the job. Because the lazy person will find an easy way to do it.

48. Share and promote a new product or service that you’ve just added to your range 

49. Are you thinking of expanding to new locations? Let your customers know!

50. Share useful content from other local businesses/industry-related businesses

Additional GBP Tips

  • Use emojis (esp., checkmarks) to structure the content
  • No matter what, include a relevant call-to-action
  • Avoid spelling or grammar mistakes
  • Don’t be aggressive, don’t make inappropriate statements, or insult someone
  • Don’t (overly) use stock photos
  • Use paragraphs
  • Keep it all relevant
  • Test quantity, ideas, and time

There is unquestionably an infinite amount of content you could post on Google Business Profile. Ensure you keep your authenticity, be yourself, and always focus on improving your content to make it more appealing to your audience. 

Consider doing everything from the standpoint of building trust and credibility.

If you like the article, check out how to use ChatGPT for local SEO posts and learn how to generate local content ideas. 

Please leave a comment below if you liked the content. Thank you!

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