Create a Content Factory for Google Business Profile
You’ve probably already noticed that posting on Google Business Profile can attract new customers and even helps rank in local search. The majority of small businesses doesn’t know what to post other than crafting boring sales pitches.
Great Google Business Profile post ideas are rare and you can just use the following ideas to stand out from the competition so easily!
Don’t worry, this guide will help you create a content factory so that you’ll never run out of Google Business Profile post ideas again.
The Overall Objective
Before you start publishing on Google Business Profile, you will need to understand its nature. Customers perceive Google Business Profile posts best practices as typical social media publishings. They don’t want to get pitched in the first place. Your potential customers want to get entertained or educated about the latest industry news or what happened in their area last week. They want to get to know your business better. Remember, your primary goal is to build trust and credibility. Selling can be a part of it, though it shouldn’t be the overall objective. It’s basically a branding channel for local businesses.
That is where creative GBP posts come to play. Try to make your potential customers excited about your business. Try to reach a post ratio of 85% useful (educating/entertaining/inspiring) posts and 15% sales-oriented posts. If you follow that rule, you can always be sure you’re not pushing too much.
From my experience, the best brands don’t just sell. They always focus on adding some value to their content. Try to direct your focus from personal gain to serving others. This mindset can have an incredible impact on the results.
As soon as I started helping people online becoming better marketers and stopped trying to focus on self-growth, my inbox was flooded with inquiries including hot leads.
How do you know what valuable Google Business Profile Post content is?
Your customers decide what’s beneficial to them and what isn’t. The only way to figure that out is through testing various content strategies continuously.
Marketing on GBP is not just a monologue, it’s always a conversation. Just because you don’t see a direct response doesn’t mean there is no response at all. You’re still talking to someone whose response could be a call, a newsletter signup, a recommendation to a friend, or even becoming a new customer.
Pro tip: When you create a new post, visualize the person you’re talking to. Imagine your perfect customer and try to envision a reaction. Defining your audience and figuring out what might be relevant to them is crucial to your success.
Google Business Profile Post Ideas
1. Showcase work on a local project
2. Share valuable tips and tricks about your services, business, products and link to them.
3. Share a relevant blog post that contains a little teaser including a call to action
4. Show before and after results of a project you’ve done. Don’t forget to add pictures of your work.
5. Publish information about new laws or regulations in your industry/area. Add appropriate links/CTAs to your post to increase relevance through authority outbound links.
6. Share a list of myths or misconceptions in your industry. People love to ready about typical myths in their industry.
7. Share a lesson you’ve learned from years in business. That doesn’t only entertain your potential customers but can also educate people who would like to start a business themselves.
8. Tell a short funny, or exciting story about your business / daily work
9. Share job offers. Add a link to Craigslist or Indeed or other job sites.
10. Share pictures of your employees working on projects. Make sure they look friendly.
11. Share a case study or a client success story
12. Explain how a service/product you offer changes the way you work
13. Introduce local businesses you partner with (cooperations, collaborations…)
14. Share a picture of a happy employee who’s just left your company and wish them well
15. Create a brief how-to guide on a relevant topic of your choice
16. Share industry-relevant statistics
17. Share appealing videos and images – of real humans – to boost trust and credibility
18. Explain a complex service in detail
19. Share other social channels and what you do to raise brand awareness, don’t forget to explain why people should follow you (CTA)
20. Promote an upcoming local event by using the event tab
21. Create a custom offer for new followers only (up to 2 weeks)
22. Create a post that promotes your custom offer, which is supposed to incentivize customers to follow you on Google
23. Add a product (only companies from specific industries are allowed to post products)
24. Show what you’re working on right now
25. Share a short list of FAQ
26. Humor works well – share a popular meme or funny picture from your industry or create one yourself
27. Share stories about your brand, history, how you’ve established new services/products, etc.
28. Describe a typical day
29. Share interviews or press releases
30. Share posts about trending topics from your industry/area
31. Re-share old but still relevant content
32. Share images of happy customers, particularly when they use your product/service
33. Use select dates to your advantage and share Easter, birthday, or Christmas greetings
34. Share behind the scenes pictures/videos
35. Introduce your audience to a new team member or someone who’s just got promoted
36. Leverage the messaging feature and tell your customers (or even incentivize) to leave a message (E.g., give something away for free or for a considerable discount to everyone who sends a message on Google)
37. Share your opinion on a trending topic (pros/cons)
38. Post a video testimonial or share a text/image testimonial with a screenshot
39. Share your Google reviews (Marketing Kit)
40. Post a reminder to leave a review
41. Share your updated opening hours
42. Share a happy hour or a specific time when you offer discounts
43. Remind your customers to consider certain weather conditions
44. Give expert advice on specific products
45. Create a top ten list (E.g., of things you like about your industry)
46. Try to predict the future and tell your audience what you think is the next big thing in your industry
47. Share quotes from the office/your employees
48. Share and promote a new product or service that you’ve just added to your range
49. Are you thinking of expanding to new locations? Let your customers know!
50. Share useful content from other local businesses/industry-related businesses
Additional GBP Tips
- Use emojis (esp., checkmarks) to structure the content
- No matter what, include a relevant call-to-action
- Avoid spelling or grammar mistakes
- Don’t be aggressive, don’t make inappropriate statements, or insult someone
- Don’t (overly) use stock photos
- Use paragraphs
- Keep it all relevant
- Test quantity, ideas, and time
- Keep an eye on the post insights
There is unquestionably an infinite amount of content you could post on Google Business Profile. Ensure you keep your authenticity, be yourself, and always focus on improving your content to make it more appealing to your audience.
Consider doing everything from the standpoint of building trust and credibility.
If you like the article, check out the best practices for Google Business Profile posts and learn how to create highly effective posts.
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