Search
Close this search box.

Geotagging Images on Google Business Profile [THE Truth]

Last updated: Feb 18, 2024

geotagging images on Google Business Profile

What is geotagging on Google Business Profile?

Geo-tagging Google Business Profile photos means adding geographical information to uploaded media in general and images on GBP in particular. This usually happens by assigning geo-coordinates (latitude and longitude) and geo-related keywords to images’ metadata. 

 

The goal of geo-tagging is to make a photo more relevant for a geographical-related search. This can be either a specific location-dependent search query or refers to the location of a searcher. 

 

Sometimes people refer to geo-tagging as the whole optimization process of image data even when it doesn’t have anything to do with a particular geographic area. The geographic data helps with optimization, so that certain keywords in images can also be helpful and increase relevance.

image meta data
Image Exif Data Windows

How does geotagging work?

Geotagging images and manipulating Exif data are proven tactics to increase website visibility.

 

However, the effect is very small and you wouldn’t even notice a difference between normal and competitive markets. Only areas with very little or no competition offer good opportunities to rank using only geotagged images.

 

If you look at it from a search algorithm perspective, you will realize that it indeed makes sense to use this information in the ranking evaluation process.

 

Image metadata gives Google a better understanding of where and when the picture/image was taken/created. The problem is that it is relatively easy to manipulate, which in turn is the reason for its limited influence.

 

To manipulate metadata, you can either edit an image in Photoshop Lightroom, use a geotagging tool, or open the image settings on your computer and change the data manually. 

How does geotagging Google Business Profile photos affect local rankings?

One of the biggest local ranking factors is relevance. The more relevant your business listing is to a specific search query the better your rankings. In order to increase relevance we need to feed Google with relevant information.

 

To find an answer to that question, I ran a more aggressive GBP posting strategy, which included uploading and posting images via GBP blog post feature.

 

When I tested this for the first time, I was told that the effect would only be visible if you upload the Google post images through an interface (API) and not directly in Google Business Profile. That’s why I signed up with a third-party GBP posting app that connects Google Business Profile via API.

 

The idea is that Google would use the information inside images (through API) and doesn’t strip it off as it normally does with uploaded images. There is no evidence that that would actually work but due to the fact that so many people are convinced of this tactic I thought I give it a try and test it. 

Geotagging on Google Business Profile - An Experiment

I’ve published 18 posts with one image each over the course of one month. I used Brightlocal’s rank tracking app* and created a new campaign based on the location I want to check the rankings for.

The place I chose is not very close to the company’s actual location so that it can hardly be influenced by external factors. However, it´s still close enough to influence this area’s rankings. I can’t say where it is because I don’t want to influence anything falsely by driving irrelevant traffic to the listing. 

I wanted to make sure that I affected the rankings in that area only by adding geo-data inside the uploaded images and isolate other factors. Distance, relevance, and prominence should have had little to no influence on the area’s rankings before I start testing.

Test Criteria

Since testing only one keyword wouldn’t be very reliable, I’ve tried 16 different keywords, including five that contain the town’s name.

The Geo-Tagging Case Study

The first five keywords face very high competition and couldn’t make it to the top 50 during the time of the test. I waived to add screenshots for the other four.

geotagging images on GBP first 5 keywords
Keywords: Auto repair, Auto Mechanic, Auto Repair Near Me, Auto Repair [city], Auto Repair Shop

From #51+ to #51+

The following five keywords define the primary category of the business, which is a truck repair shop. During the time of the test, local rankings increased in all surrounding ranking areas for those keywords, not only in the area that I used for this test. 

geotagging images on Google Business Profile Truck Repair Near Me
Keyword: Truck Repair Near Me

From #10 to #7

geotagging mages on Google Business Profile truck repair
Keyword: Truck Repair

From #7 to #6

geotagging images on Google-Business Profile truck repair town
Keyword: Truck Repair [city]

From #38 to #37

geotagging images on Google Business Profile Truck Repair Shop
Keyword: Truck Repair Shop

From #6 to #4

geotaggingimages on Google BusinessProfile Truck Mechanic
Keyword: Truck Mechanic

From #3 to #3

The following three graphs show low competition keywords. The city keyword dropped off the top 50 rankings after a couple of days. 

geotagging images on Google Business Profile trailer repair
Keyword: Trailer Repair

From #9 to #17

geotagging images on Google Business Profile trailer repair town
Keyword: Trailer Repair [city]

From #11 to #51+

geotagging images on Google Business Profile Trailer Repair near me
Keyword: Trailer Repair Near Me

From #8 to #8

Another 3 low competition keywords. The city keyword dropped as well. Not much fluctuation on the other two. 

geotagging images on Google Business Profile RV Repair
Keyword: RV Repair

From #4 to #4

geotagging images on Google Business Profile RV Repair town
Keyword: RV Repair [city]

From #21 to #51+

geotagging images on Google My Business RV Repair near me
RV Repair Near Me

From #2 to #2

Conclusion

When we look at this test, there is a high chance that geo-tagging images on Google Business Profile is just a myth and that this tactic currently has no effect on the local rankings. 

 

The fluctuations are very random and it is impossible to discern a pattern. The only noticeable thing is the drop off of the two city-related keywords. Though I don’t think this had anything to do with the image uploads.

Google updates its algorithm every day and competitors don’t sleep either, which is why there will always be fluctuations that you cannot control yourself. 

 

The results of this test are not really surprising when you consider that even keywords in file names have no influence on the local Google rankings. 

 

If you liked the test please leave me a comment below and share the post with your friends. Thank you!

About the author

Picture of Tim Kahlert

Tim Kahlert

Tim Kahlert is a dedicated SEO expert who's been helping agencies and small business owners succeed on local search and Google Maps for the last 5 years. He's the founder and CEO of Hypetrix.com. Tim frequently shares top-notch local SEO and Google Business Profile strategies on his channels. He also contributes to the Whitespark Local Search Ranking Factor Study. Click on his name or the social icons below to learn more and connect with Tim.

Share this article:
LinkedIn
Facebook
Twitter
Subscribe
Notify of
guest
11 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Rodrigo Araújo
2 years ago

Great content!

Jerry Scoot
Jerry Scoot
2 years ago

So keywords aren’t important at all? Or they still are important in posts and simply don’t affect rank?

Steve
1 year ago

Thanks for sharing this informative Content. My question is “when an image is geo-tagged and we use this image for creating off-page links like business listing, and image sharing on different platforms? Does it impact ranking?” 

Thank you

PatchBoyz Ottawa Drywall Repair
8 months ago

Thank you for this case study. We’ve been geotagging for a year and can finally eliminate this from our strategy. Can’t say we’ve seen results either.

TrustFirst - Merida Real Estate
8 months ago

Thanks. We won’t be wasting our time doing this any longer.

Jim
Jim
6 months ago

We did this for a painting contractor on the advice of a Google advisor. Our results were devastating. We did not use a 3rd party. We used GBP Post. About 15 photos added keywords and cities. All GBP keywords in areas dropped beyond contention to nowhere. We think Google considered these as keyword stuffing and penalized us rather than reward

Want Higher Local Search Rankings?

local seo bible 2024 bundle

Become a local SEO expert!

Sign up for my newsletter & Download The Local SEO Bible 2024!

By clicking “Yes, Show Me How!”, you will receive an email with a link to confirm your subscription. I will send you a few emails per week. You can unsubscribe from my mailing list by clicking the unsubscribe-link at the bottom of my emails. 100% Privacy! No Spam, no BS, no Games!

You love to get mails, huh?

GOOD NEWS: get my Best Local SEO Strategies straight to Your inbox

SIGN UP BELOW!