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How to Change The Google Business Profile Name? (without suspension)

Last updated: Mar 15, 2024

can I change my google business profile name

How to change the Google Business profile name?

  1. Sign into your Google Business Profile account.
  2. Search for “my business” in the search bar or go to
  3. Click on “Edit Profile” at the top left.
  4. Click the pencil icon next to “Business name” in the “About” tab.
  5. Add your updated business name.
  6. Click “Save”.
change the google business profile name

Can I change the Google My Business name?

Yes, you can change the Google Business Profile name. The name is one of the main local search ranking factors of the profile. Using relevant keywords in your profile name can improve local search visibility. However, your Google Business Profile name needs to be compliant with Google’s guidelines. Otherwise, it can lead to the suspension of your profile.
google business profile example

How can I change the Google Business Profile name?

You can go two ways when changing the Google My Business name.

  1. Change the name from your backend.

Visit your Google Business Profile, click on edit profile and change your business name.

edit google business profile name

2. Suggest an edit to your profile on Google Maps.

All you need to do is go to your Google Maps profile, click the suggest an edit button, and select change name or other details. You can do that from any Google profile but not your own that owns the business. This tactic is not 100% effective but can prevent your profile from getting suspended when you want to change the name.

Why Should You change the Google Business name


This is probably one of the most critical factors. Since the Google My Business name impacts rankings on Google’s local search and Google Maps tremendously, changing it to a more keyword-friendly name can positively impact local search visibility. 


Whenever you want to rebrand your business, a name change can help maintain consistency across all other directories and platforms and avoid confusing customers.


If your business name on the Google Business Profile differs from what you use on your signage, stationery, website, and co, consider changing the name accordingly. 


There are undoubtedly many other reasons why you should change the name of your business, but these 3 are the most common. At the end of the day, all we want is better rankings and higher conversion rates, right?

5 Things to Consider When Changing the Google Business Profile name?

1. Google’s guidelines

Google has strict guidelines on naming your business. Just type in your business name exactly as it appears in the real world on your signs, stationery, website, logo, and other branding materials. And if you end up changing your business name after requesting verification, you’ll need to reverify your business again.

GBP Guidelines Name

2. Ranking impacts

A GBP name change can positively or negatively affect your local search engine rankings. For example, removing specific keywords can decrease visibility, while adding keywords can increase your chances of getting found on local search.

3. Conversion Rate Optimization

Even though adding relevant keywords to your Google My Business name can positively affect rankings, you shouldn’t overdo it. The name is part of your marketing strategy and should reflect a professional brand presence online. To get higher conversion rates, it’s essential to remember that keyword stuffing or other redundant naming tactics can destroy your incoming lead stream. Ranking great is nice, but converting visitors into paying customers should also be on your agenda.

4. Customer Recognition

The new name should reflect your business type and brand. If customers can’t recognize your business after the name change, that might negatively impact your local online visibility. Ensure the name change has been communicated well so existing customers and brand advocates aren’t confused. 

5. Update across all platforms

If you change your Google Business name, you should also change it on all the other sites and directories you want to be found in. That’s not only because of name recognition but also because of data consistency across sites like Yelp, Facebook, Instagram, BBB, and Foursquare, to name a few. Data consistency is essential in local search – don’t mess it up.

What can happen if I don’t play by the rules?

The worst that can happen is that Google suspends your profile, and you’ll have to request a reinstatement. Other than that, it can happen that Google just rejects your name change request, so you’d have to try it again, keeping the points in this article in mind.

Frequently Asked Questions

Why does Google keep changing my business name?

Google changes your Google Business Profile name to keep the information up to date. There are 4 reasons why Google would change your name:

  1. Google finds conflicting information on your website and changes it on the profile accordingly.
  2.  You’re using third-party applications to manage your profile.
  3. Another owner or manager of the profile changes information.
  4. Public users can suggest edits on Google Maps to correct information. 

Why can't I see my business name on Google?

You can’t see your business on Google because your Google Business Profile is not verified. You need to verify your profile to be able to find it on Google Maps and local search. 


It’s pretty simple to change the name on your Google Business Profile. Just check out how it’s done. The key is to think about what you want to accomplish and remember what matters when making the name change.

If you’re looking to get better at making your Google Business Profile work for you, you should totally grab my Local SEO Bible. It’s the ultimate guide for ensuring you come out on top in local searches and Google Maps. Plus, you’ll get a newsletter chock-full of super useful info when you sign up.

About the author

Picture of Tim Kahlert

Tim Kahlert

Tim Kahlert is the founder & CEO of He is a passionate SEO professional who has been helping agencies and small business owners succeed on local search and Google Maps for the past 5 years. He's regularly sharing high-quality local SEO & Google Business Profile strategies on his channels. Tim is also a contributor to the Whitespark Local Search Ranking Factor Study. Click on the author name or the social icons below to learn more and connect with Tim.

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